Okay. 40. All right, we're in progress. 531 will call to order the February 18th meeting of the HNBC and HEDC. First item is public comment. Anybody this evening? Great. Please land on through that. We'll roll into. I have three three a discussion. Action regarding the minutes of January 21st, 25 regular meeting and three better chance to review those comments concerns. No, not on my hand. That great kind of emotion for a group is written. Great. Miles makes the motion. I have second. Great. Second from Cindy. Allen, favor say aye. All right. Thank you. All right. I'm going with the crew moving on to 3 to V discussion actually about a council staff and board member reports. All right. So you have several pieces of information in your pocket that we want. And once you have questions that we do want we do want to join our attention to the community, I'm really happy to have public work facility in which Thursday the 11th, last three come out and you know, it's really be a lot about honoring the guidance with deserve rich and so long. We're going to try and make them get in the photo too. But we'll see. So if we can, there is. I think we should be last month of signing on the top rating highlighting very much. And then we'll see the last one in that half of it. Before we roll through that one, yes. I wanted to mention in our collaboration with Stan Britain around the recent approved projects and other measures, he brought to our attention that he thought that there was mutual kind of interest from the school board, possibly discussing the location for that and swinging it back to the works that he did at the high school. They ultimately want to take a ribbit, sorry. That's completely, that's completely, sorry, I'm on the wrong building. But it's the same package, the bottom package. Great. The DPS station is, that's the problem. I don't want to complicate things there, but swinging it road back on high school because they, in that, would also give a note of alternative exit during the high school traffic rush, either more or even so. But that's where the discussion, but for that, and you all's allowed to explore. Okay. Who would be who did you say to about that? Sam. Oh, he had a place. I'm. Thank you. I don at that. Well, he's the number. He's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, he's on the, Thank you. Just because water is always going to be hot, I begin, lots of good things going on just and because you're not talking to people, you develop the piece that will be kind of a living, brilliant document that you can update on going that breaks it down to all of its components involved in the water bridge plan, supply storage, contract negotiation relations, education, funding. And so just watch for this and we also have it designed so that each topic can be as loud that you can put on such mediums for us. So, my communication to a list of persons made there. And that's it for my screening of the big agenda. All right. I mean, the receive presentation of the fiscal year 2024-2534 Vanilla for Port, Fair Out. I know you love this or Jay. Step to the mic. Carol would like to answer a lot of questions. We've got to take a few minutes. We'll start with the soft balls and progress. We'll get one. I need drugs, I need sleep, it's just a job. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. I'm on the charts. the first slide? No, I'm sorry. Okay, so ending resources there. Is that the budget or actual? No, you're the budget for 2425. The an audit to The Beginning balance is the ending of 2324. We're in. You started with 4.4. You're. It means. This is a little under 4.9. And that is not yet have our eight meeting alone in other financial and time. Taking out of that grain.0. And that is not yet our 8-18 loan and other financial impact taking out of that grant. Well, it does. And it's because part of the capital, the 150,000, that's part of your grant that's in there. And it's with 50, 50,, we can see it. Now there's more at each are anyone. So we have 250,000 for that. So, the full amount of data, the full amount of data. So, a little on. I will make sure to get that updated. So, this is just an high chart. So, on the sales tax, we've received 27% so we're right on. And 39% for interest. We're right on. And interest, we all know that just select the dates. And here's the expenditures are way low, you know, way below, the only thing that's at 100% is the transfer for the parks and trails and that's just the one time transfer that we may get the beginning of the year. This is the NBC budget that was adopted. The beginning balance is 1.3 million. The projected at the end of this fiscal year is 1.2 million. You'll notice you do have guest service on this piece, whereas you don't on the EEC. That is part of the parks. It shall be on, it shall be paid the debt portion for the parks, the 473.925 and that's for 20 years. Interest obviously is the lower balance. It's going to be a little bit lower. So it's mainly sales tax. Same thing just a month or so. And for the expenditures, the only thing best far is the. The F. Bracken Troll Transfer, the debt service, that will be paid soon. That's not my question. And these are your top five categories for the sales tax, for the quarter ending, December. If much waits, every month can month came on, this is what they were at the end of. I'm prepared to give you a question. Could it just come up? Does alcohol related sales tax blow to the EEC as well, or is it just the sales tax from the student portion of this out. Thank you. I'll type the next beverage. At 2.7, I want to make beverage pure close to the city. Thank you. I'm on. In that that we're doing in the MVC, that's a $20 million, etc. It's a 20 year bond. 20 year bond. You always need more than 500. That was not not worth it. Go how much did we check out? 12 to the least. 12 to 5. 12 to 25. Yeah. Yeah. And then we see this panel of part of interest on that day. It was only years. Thank you. Maybe you do that and then they pay for you know, you're going to be right. Right. The good question. You know what? Use the 25% commitment. They had earmarked it and there's like a $197,000 balance left. Okay. So that what was in their budget that was going to park? Right. So the park funds are going to be available. So there's a little cushion for some extra things. Yeah. That's that could be non-requited. That's one time the Clarks approve this. Our budget's hidden tires. You see more projects. We're just exploring. I don't understand. Effectively right. We're switching from a model of paying $200,000 to the park so right now we're looking at paying $700,000 to share those parts. So it's worth it a consideration on whether or not both aspects of that continue we're not. It is the climate and Yes, but it. Yes, it's something that you can consider. It just a lot when you go to budget. This next fiscal year. Don't transfer from NBC only, you know, keep the easy portion.D.C. portion. Yes, it is smaller now. That's something that you all could consider if you're running to. Well, you have some dialogue. There's certainly no one on the blind side. I'm sorry. That's what we talked about. The budget is to make sure that you understand where where everything's going. And then you put the recognition. That's a pretty hefty commitment. But that said, until, you know, thinking most of the revenue outside of our contribution is path monthly path dimensions. Sorry, Patrick. I'm going to have to ask. I'm a bit lit to you. I mean, but there are options that could be moved to Raju and matching the magic funds or something. And the big project was to keep up the town center part, right? And obviously we popped on that in a big way. And I know that that will be the focus for that very much. And you know that they'll transfer jets up to you all. You don't want to remove it all. G.E.D. and 50% I mean, those are options that you'll have. They could reduce the percentage. And they could reduce the percentage, but they don't want to, they want to get all out to EDC or yes. They can increase this. And then before we do anything like that, it does tell us right into our conversation. Jay is we look here and are. If you're. It was. Yeah. Yeah. but we still suspect that they're going on go through that, it was Jane. Yeah, it's you. Yeah. It's like this is a special hearing. Going on the transfer. Well, it's not. We'll also have our point. Turn the deck across here. Um, third book. The Jack capacity. That's you. Yeah. Thank you, chair. I know you love it. Yeah. Oh, Oh, I'm having a break right as a jack, correct? Yeah. This is the Decapacity Analysis that was done by Jones-Gromes and his team for Hill Talks and Theories on page two of that document. Just a summary of the following issue, which was the 10th and 10th issue that the NBC can do. It's some of the wrong rate of a credit and enhancement of a double A. The death service was earned as a double A and the maturity of the bonds is over 25 years. And so the summary of the statistics, what he has here at the right now of the H&C portion of the H&C, indicated on what the usage is for this day issuance. If it's private nature, then it'll tax the Vermont, if it's a local and productive resource, then it'll be taxable. And they, with the tax exempt versus taxable, it will run on the different interest rates in this private nature and this taxable, of course, it'll be a higher interest rate. The part around for the EDZ portion is 1.5 million on the taxes down, roughly 4 million for the taxable NBC side is 1.4 on the taxes down, you know, 1.3 for the tax. So, the total principal interest is the bonds, So I'll branch of 8.1 to 8.8 million for the EPSI, and 2.8, 2.9 for the MBC side. The new, well the max annual, no existing principal and interest would be, it was a 625 thousand and on the, on the BBC side and the NBC side is 517, really good at asking for a thing. And he gives a breakdown just looking at the coverage from the sales expert and the government to cover those foundation. This is at the bottom. I got one point two caught on the initial item. 36 on page three. He has a historical sales ex collection. When he won the analysis, he basically won the 12 months of sales extra revenue, which is roughly $1.1 billion. Now we'll have that together tax rate allocation breakdown of that sales tax, but monthly $782,000 going to the UDC, $780,000 going to the EDC, they have a big portion to see the EDC that want to move into the file. So it's really important. And this is something that was looking at in regards to the budget, we've talked previously about the discretion of that board as with the economic development grants and the transfers of the park funds to cover the park projects. What he did in this analysis, he actually zeroed out those two expense my items to see what the maximum debt capacity will be if the EDC and and can see the side of the day, you know, or not when they build to see the line of items. So they're different people real quick. So the first line, the second line on CIP is what we just discussed briefly. Yes, the 150 historic, they've kind of been a placeholder in basement to spend money.'s my crush on earlier. It's now committing to our 1880, you know, implementation. We also have a fund balance right. The fund balance isn't used on this right. So, so the load could come from the, from our fund balance rather than the or on a great budget. That issue. Yeah. You always have that reserve to a little longer than necessary. So, uh, the ACNM is the recent creative. I'm going to talk to the phone man. And, um, on page five, he gives a break down of the, of the, the scene side. This is what the taxes have been on. The total currency rule that's same earlier is 4.56 million. And then the total interest that way here is 4.337 for total of 8.897 million. Jay, so when he calculates that sort of thing, when they model this for us, is that on best practices like the standard coverage ratio for EEC's and BC's, which is to be 1.5x that. Yeah, that's breakfast, what he's using there. And then over time, as you see, it has the most included in the contractual obligation, the old payments for the main acquisition. And once that's paid off, and you'll see that that coverage. Going back to page three, we'll quick. Okay. We're seeing a, we're just short, when four years. We've got a 15% increase in the back compressions between the region 24. We're looking at that compression and concerned about future state. The thing you always say about sales taxes is also over, like I think a lot of cities seem to have significant increase in the COVID area of inflation. That place is huge for our image. And as you as you gang or businesses here, just in how they goes, you can see significant increases. But everything is type double with things like, I said, speaking of increases, but if everything is type of double, things like must have been, you know, you probably wouldn't seem like a change. At this point, there's all perpetrated on the situation. Okay. And obviously, you've done bright into looking at resources and how they tell you and compressions what the musicians and board segments or sectors first going to make that dollar. With this compression are we looking at for years to look at where that compression is happening? One sector versus the other. I haven't doubt gradients sort of the numbers, but we can definitely do that. It's what's fun. Go see it in the. Online. The. Your commentaries almost the one third dead between January 2025 and January 2023. Yeah. And whether or not that's an indicator of potentially largely that is coming through at 2025. Yeah, and trying to find that sector that's given us. But it's almost coming to 23s, January is the outlier here at the airport. And once you go back and walk back and walk back and walk. Yeah. How did you go about it? Yep. Yeah, every other month was up except January. And what it feels like, so many had to make a big factory tax payment or the result. Calculation or something like that that went, went pay where. We're a big sale by some business that had a huge tax looking point. Yeah, just in my encouragement, you know, all those taxes were all, you know, more and more terrible rates. I can't imagine if February ends up being up a little bit from February 24, then we just chalk out January 23 and then on the way and there's a couple percent increased trend that's going there are any lessons 23, any more important to the board? Min 5, minimum, but whatever that is, 20%? Yeah, your run is pretty flat. March, April, June. Oh, until the compound started to I'm going to turn it into 2019. That's what we're about to That's in dialogue with the state recently. There's not a way to examine all the taxpayers that reported drop in sales or use tax energy or given geographic area. But we can do this for locations set up with in a given area. So there may be some divisions of the jurisdictions. I mean, I think you see overlapped it and I said go in. So it's a blank that I'll forward you guys call reports available to the jurisdictions called the confidential information report. You can go by maybe only see some acquired choir and this college, I'm going to share it, but maybe there's something really in the chairs. Is that down there? Yeah, that's my purse. So maybe the city's biggest taxpayer, I really think you're in that year? Yeah. Yeah. Yeah. Just like I want to do anything? Yeah. Yeah. Just a moment. I want to month, but I'm $160,000. I'm riding. But in general, in general, if you look at the year or the year, we're by your time span and you're showing good increases. So it's 24.5. If you pull a jade, but if you pull a January of 2023 out and make that kind of more normal number, Yeah, it would have been in have been. It would have been a. Yeah, it would have been some. Yeah, it would have been more like 300. And see what it got 2.7 you have any experience on whether or not going to fund versus going to private notes for beneficial or in terms of terms, expenses, rates, etc.? Typically, when Apple Hoops, the one that is a farmer has already done the line, done the product. I need one thing to do is generally it's just not. Yeah. I'm probably need to look into it because generally it's just not. Yeah. I'm just curious because like on obviously there's a lot of things around here that like to do really local land deals and a lot of what we're talking about is local land deals. So you know it'd be interesting to see if it's But it would be more interesting in doing that than some of the stuff. I mean, we could be quite a bit of an artist, 8% between the surety bonds and the insurance and all that kind of stuff. And the most things might not have some of those same concerns when they kind of, you know, That's the song. So you're looking at possibly doing something like smart and kind of. I just think it, I know some people kind of in that space so I'm thinking maybe I'll have a conversation with them and you'll see, you know, if they have an appetite or not, you know, we're trying to work with the city. I mean, if we could get them even at a similar rate, but without some of the overhead, right? That would be an interesting thing, where we could get them at a lower rate, but they somehow participate in a future sale or something like that. Maybe there's some options there. So I mean, it looks like when you look at over 25 years, we're almost paying $2 for every dollar, right? So it really adds up., it really adds up. You know, it ends up, you know, it's, it's robbing future dollars really for, you know, for currency. You know, and whatever. Is it 8%? I can't remember what I counted earlier. 8% right off the top before you. The dollar is the product in the bank. Yes. Pretty happy load. You can't pretend-pay the first eight years but there's a rider or something that you can add on. It was like another $25,000 or $30,000 but let's us be able to pay out of it and given our use of, I guess the question of whether we want to, but if we use it to purchase land or something and then we sell that land, we'll obviously have money coming back in. So we either use that to pay that bond off or we can use that for future projects. You know, if any else would tell us that you can exercise that call option and it can and that would work if that's your rating, there's no words, just they want the phone, don they want the. Yeah. I thought I would. You mentioned if you had to use the sure to bond. Then like that, that would have a negative potential rating in back. But that it was that as long as you've like covered your sure to bond. I think within 24 months and didn't have the negative impact, but it couldn't cover it. Let's talk something about that. And then our, but we don't have a lot of that. That's it, but that's probably what are exploring and understanding better. to this pre-payment, I think, is something we want to try to keep on the table. You know, just given that we have a $1.6 million income and annual revenue stream off of the sales pack. And we're using this to bridge deals. I mean, that you know, to be able to take down land that we're potentially gonna solve at the future valuation or use to generate more sales tax and more more city property tax monthly. The Jeff Moore mission, some sources of capital is said, notes, I can't we were swapping emails regarding the matter and I think Dr. Pius because we're talking about a different flying and signal alternative and you mentioned a no liquid source and you to me, I don't know, follow the bond mark, it's deeply, but when you think about on as you think about scale, and you go in, but two million dollars, what many other deals, that's been going to note based financing interestment versus the bond. You're taking those out to the misprovides, but, you know. So yeah, we're these looking at. I believe there's a gentleman met Sullivan with government capital corporation whose obvious touch base and you know, let's you know about it. Just not to get in your lane, but you're busy with the the smallness. He's looking at our financials and how and though we're concerned to a bond. And so that's what EDCs do a lot for lane purchases. So for now. Because there's this niche, most of them they picked up, but the for land acquisition, the bond instrument is the attached to the bond. So you pay an entire coupon, you know, and you're interested in that instrument versus infrastructure, and that's not what we do, it's green and tax-perty. You know, because that's what we will all say to this one, tax and all that. I was saying the city's going to be a lot of money, or a same money, you can see it. Okay. Yeah. Thanks. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Yeah. That's. Jake, for the four-negative four-negative one, against promise, and the meeting of a team that talked to them about whether it's their shoulders, or it's their hospitals, and on the platform. So we mentioned that for the assembly, the value of object that the non-talkable and the more so of the major of the insurance, if the land projects was poor, if it was probably the nature who had to it be taxable for? Because if it's going to be used with public, I don't know. I'm not a stand. I'm sitting. Yeah. It's been decided there was something that we didn't, the entirety of the news didn't have to all be public for it to come with public news. There was some. Yeah, yeah. It was a small, I felt like a small percent. I don getting them. There was a lot of information in the session. All right. So the takeaway is kind of this point is roughly the NBC after its budget and uh, or the town center deck service as you can ask you about a million three-ish. And the EDC for the 3.9, this is an adjusted budget, which can take out the CRFB allocations and the roommates, place over. Thank you.. So that gives us a rough starting spot. That's what we're doing. We might be again, what was the, let me begin with the, you said the grants. Have that money to its first for the 1880 product. Wasn't they worth the point of that? So is it up to five? Yeah. Yeah. I asked a lot of public terms about all that. So the difference is whether we don't have to fund that out of our working budget, because we have a cash reserve. So we're able to fund the 1880 project out of the cash reserve, and then I have a eager operating. I understand. I get that, but it's still spent my life. Right. And what that does is it adjust your interest earnings, and such like that. So that's what it adjust your interest earnings, et cetera, that's what the interest earnings is to include if anything else happens and others not sure when it's not by later, but others tell. Deal if it's not. Land you know, it's correct. And then on the flip side of that, right? You've got that project 24 months out is going to drive incremental sales tax screen and then at year five or whatever it should drive a relatively significant capital inclusion on the debt with the ground needs in version. That 250 top off, not that long. The repayment on that is by your. Okay. Thanks for rich. Any other questions for Janine? Thank you. I have 3D. We are going to pass and we'll write it into. I have three key updates on passion regarding strategies to attract sick visits to the preserve. Mr. Rick's been doing some homework on this if you speak to the marketing campaign. First, and we'll probably carry confidential questions into the executive session on potential prospects in detail. Yes. The confidential is what I want to be grateful the marketing. We can talk about the marketing. Yeah. There's some content. Susan, maybe you want to get it started. Hold on, there's no worry. I want to say it off guard. It's an off guard. It's an exceptional reason. And provided like six pages. That's still a real content. I thought you're talking about someone.'s pretty afraid of the spread of the virus. You're fine, you're talking. So then we know that we got the link on January 31st. All right, thank you, man. I appreciate that. Yeah, so exactly what students said. It was something that we talked about earlier. Sure. We did a research on it.'ll put it out. My next step or our next step in Sudan society, this my next step. Okay. Is that I'm going to start making phone calls starting this week. If that's all right, we'll do one. And I will report back on what kind of interest I see and the just so you know my plan for that is to start with the one I would consider more salvage places that we've done a look into and then I'm going to go that work my way down lower. The places that may need us more for a lot of better work. But that would be the plan on the marketing plan that we just accomplished. As for the other one that we did on Saturday, that's more for the executive session and I understand, but I will say on the record that he and was a lot better than I expected. So I was expecting anything out of it and that's a really interesting news that I decided to kill some of these executive seconds. Thanks for your time. I look forward to hearing more. I have three of discussion and action to read night at Martin's strategy for the city of heat and the reserve. In the fall of swimming board, our board formed a marketing committee to explore the United Martin efforts of the reserve. Now the board of the board of the board who's lifted and the water plans was beginning to emerge. An opportunity that presented by DCO to watch a digital campaigns begin reintroducing and reintroducing Heath to regional business and commercial real estate office and audience. The campaign messaging should focus on Heath as a premier of the outdoor lifestyle community with the state of commercial development opportunities. And so I had a, let me go set the groundwork quickly on the available promotional funds we have for 15,000 already legend in each corporation for promo work. And so I had a lunch meeting with the dean and I'm advertising director and Dean C.O. fellow minor major, Brett Taylor. That was a great meal. He's been there many years and well-known, well-networked and did not. What I was really excited about is did come in well, let's go miles an hour, he wanna understand where he was, where we had to go, and consumed that information very patiently, and came back with these suggestions here, and understood that, you know, how she's elven, so it's a potential ability, a natural beauty, our upscale recreation, and lots of the contacts there, and the demographics that they have built to within their readership is the type of folks that we attract to the heat. So I was real excited in fact, and he prepared an offering for us that would begin with something that actually, here we go. Suzanne, do you want to run through that? What we talked about too was a final type of approach, reintroducing, talking about our lifestyle content and we've all seen it, you know, and it's not saying hey, we're open for business, we're reintroducing our community and building the goodwill backup gradually. There's tools like afterwards world isn't such to kind of tell the story of me and build that towards the end of the moment and back there. Because the last piece that most probably business leaders are familiar with was the North Korean. But the last time he the news he lived. So to just this point it would build off the last time marketing campaign and he'd lost. Very visual of course. So the package included and read his right-read tailor, our bed knows right-tail's an amazing, incredible, I've worked in another place. And he takes very good care of his clients and he gets them value. So the package cheaper pose is what you call, run of the site billboard out. And you go on the DCEL and there's different sizes on the page. You get a mix of those and then you might get sponsored, post, reported content and basically that's where you get to write your own story the way you would last the one to write it for you and then it's posted on DCEO. It gives you a lot of opportunities of course it's a click through. So, you want to make sure our website, the EDC website is right where we want it to be, to be aligned with this campaign. And then target any emails, where you would go straight to the good email, the good branded email, again promoting the heat's lifestyle to the commercial real estate, the movement of the shape of the GFW. So, total, if you haven't been on DCTL line, it's huge reach, very established, Chris Polish, great continent. That's an example of the, I bet you'll, the sponsored folks do you again. It looks like an article, looks like a journalist created it which you have again. That on the left side, those are the different sizes of your billboard, one of the side wallings. And so you get a nice mix and again, it's always about getting a different look for your kind of onto your website to get more information. And on the right, that's an example of the email that goes out to their list of commercial real estate executive developers. So, the cost for this initial digital package that Justin talked about is starting back. And it's just then noted last year, you guys proved already 15,000 in each type of technology budget. So we've done it really technically technically have to take action to let us go for it, but it never happens. That's kind of a summary. It's... And we would have a total of real bold everything. I mean, you prepare. I mean, don't offer it that you can also do your own or whatever you best want. But we've written. They'll still want to tweak it. But we get to take the first time. I'll bring in our story. If we didn't want to give it to them, they come out and pick up the pictures and such. I mean, I see pictures here though. Don't delay. Okay. That's what we are. That makes sense. Who took that and would that be? That's just an example. I can ask you, you're a sentence content. You wrote, but you know, you know, send us five pictures. So we've been in control of that. It's our pictures. Okay, so we directed and you could see it professionally or make it do it just you would do I phone 25. Why more equipment than that? Yeah, I think we'll put the mayor on the front page. He's got a good... There we go. I work with Brett in other cities and he's awesome. So there's really my style and so getting a very professional. And I just think the exposure to ideas, it doesn't mean that's sudden we're going tobusters. You know, we get exposure to ideas, the people that do things and have done them. And here, and if they're not for us, we turn them away. But at least we start to see that and read a salad ourselves as a community. And talk to some of the folks who might have to really scale and do some really neat stuff here. But before we even say that, we start with our lifestyle community and share that is my desire. You could go lifestyle and grow down to it with distinctive commercial development. I'm a bit shunny. Right, because I went back to our reserve, because I think our reserve in terms of a commercial standpoint really captures what the overall city can anticipate and that's the distinctive dining, distinctive shop and distinctive recreation, special unique reserve, natural beauty. I mean, I think that, although that's geared in our material for the reserve, we think about our city in terms of commercial activity, to be that's it. It's starting to ask to buy a lot of being there and woven into how much it was living here. Be helpful. I think it's that to consider prior to prior to really being built on that's just the review of our website. It's going to be an idea out outside of the initial snippet, the directory to the website. And the website needs some work. We haven't been directing anymore. Right, there's no reason to put my age up. And now with this investment, I think the website will need a little bit of a professional because that is where you're ultimately going to drive the traffic. Exactly. Do you want to create interest and then that rediraction, it doesn't have to be that robust or come with some of that rediraction you need to instill a sense of confidence in what they're looking at quickly, but I'm not saying it needs a complete overall, just from my perspective, the website needs a little bit of a fraction outside. Were you sure then why they clicked? I'm thinking of the EDC, I think the new, what we've done with the city, the website is exciting. So we just need to put that time into it so that it totally whatever the campaign with the CEO of the city. We just need to put that time into it so that it totally whatever you can can with the CIO they've carried it. Right now it's like a picture of being in cream fire and it's not like we want the last style. What's a timeline for that sort of thing? Because I don't know if we can these go concurrent or do you have to do? Okay. Yeah. That's not how it is. It's not how you like it. And... can these go concurrent or do you have to? Okay. That's not a, that's not a heavy lift. And any ideas on anything are greatly well-confident. I assume that it's like a showcase of value. And then secondly, I think as it says to commercial real estate, I don't know how is a branding moment for us, right, to just get the word out of the general, like you said, top of follow, but then actually get into, we've talked about a large general level or something in that nature, they were looking into the opportunities and zoning that we have in the city. We don't really have that much for this, or we're targeting the right people with that lens. Versus are we throwing something at someone who's looking to put a distribution center or something of that nature? We just don't have that opportunity up here. So just how we get that bubble down. I think this is a no brain that we have to do. We're getting some high-end CEOs. I never really thought about looking at my next house there. You know, you know, you know, you're nibble on a house and then you might be developing new grassroots for the dollars. No, I think, I mean, this is an obvious bus for us. Yeah, I would wonder though, like is this really the right spot to put it? Because I think that at that point we could get a more targeted demographic that we actually think would be more interested in us that like using just advertising that we direct to or website, so enhance our website and then use targeted advertisements through Facebook and Instagram. And then what they're narrowing criteria to we could target business owner, we could target CEO, we could target specific ages, we could target propensity to move and frankly frankly you could run a target for a couple hundred dollars a month and get it as broad of a reach or not just based upon what I'm doing on other businesses. I know that D also has like segmented out and they just got the mostly like a small business forum and my convention They've got different lists built So as we get further into this and pop a threat You know exactly what we're looking for and we can name business C&D I'm sure they can kind of pull that together as well But I do agree that there's other options especially if you get the website updated to where we can pull them up that meta block won't, for sure. And then I think the other thing is like, not necessarily saying like opposed ever, but I think in the short term, it would be more beneficial to ensure that we take down the strategic properties that, and then frankly, I think it's a very comprehensive, well, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and then, and to develop the town center? Are we trying to find somebody that wants to come in and build new cheap shops? Are we trying to find the next new cheap restaurant? And I think that that if you're going to do advertising, whether it's with DCO or anything else, you have to have decided what that strategy is for how you want to target people or you just go spend on marketing. I'm trying to do all of the above, don't I, I mean, in the end, we're trying to do all of the above. And I guess if you don't cast the map, there you don't know which of these categories there may be a person who says, yeah, that's something I'm not interested in. So if you get too specific, then you might miss all of these other markets of the year. These other opportunities. Well, one of the things I've been in to make that, we've got a plan that sit down and sit you over there looking at that thinking about how that would be developed. Well, we're not talking about trying to draw in individual companies I don't believe maybe I'm wrong. And if I am wrong, it's because I don't understand maybe I'm lying. But this would be going out, what I saw in there was going out to developers because I don't think if we were to able to get the land from the city overnight or the downtown overlay. You're're gonna have to have a thought for a couple. We're not gonna be able to do it ourselves. That's just, I mean, we put it out last week of, what do we want here? There's also, I mean, I know that it's walkable and boutique and Texas, et cetera, and all those things. But there's not a lot of people that have a lot of money to be able to go a bill day, 18, 8, or whatever. That's my point. So I think you got to get it out as much as you can. And I'm not disagreeing with you, Mike, that I think you should maybe go small. And I think we should also go big. Is that a year, the cost by the way, or is that three months? Three months. It's the digital, but it's three month package. Yeah, I mean, like I can tell you, like personally, in other businesses, I've done these like sponsored ads and they've advertorials and run ads in magazines where they write up a two-page article. And in my personal experience, it's been nothing but completely grown money away. I don't know if that's going to be the case here. I don't know what not, but I have not had good or measurable or recalculable returns when I did stuff like that in very industry-specific things. And I always come down to the content and come down to the ads and come down to a million things. But it's a very hard measurable return. And then you're set, you know, if something bounces, obviously that's great. But otherwise, you're sitting here three months from now saying, we spent another 35 and then we spent another 35-5, and looking at our budget, that doesn't put us at 200% of our budget for a year. And so I also think, I don't know how much negotiation has been done on this or not. I think that there's all in my experience all this digital space has a ton of negotiation margin. And the software world digital ads are especially when they're running on your own website product, effectively carry no cost. Your only cost is some other ad that they're trying to run or sell. And so putting up two pages on a website with stories and pictures, almost no costs, especially if someone else is writing a fountain, right? So like, again, it's not a, I'm not knocking DCO specifically or anything. I'm just saying, I got it. Yeah, I don't know that I don't know how good the the reaches for that magazine compared to other stuff because me as a business owner I get added to these lists all the time to get all these marketing things, emails coming in that they touted some, you know, I'm a CEO on these business leaders and I don't even open one out of 150 of them. but they're selling me as one of their 21,000 CEOs in the market. I can say it. Kills me. Everybody does nobody knows who he's this would never been on. On the. Do really anything outside of our community. You know, we're talking about what we spend on events. I'm like, flip one of our only marketing things. A digital campaign typically is like the, I don't think, way we go for some really high-end for stage image advertising at print. And they probably didn't want to hit us, but that package right off the back is it's way more than that Typically a good robust community marketing programs. Yeah, great print For a year on page story, you know, page right. I mean the web two-page thing usually Usually, yeah, I mean usually ties into a two-page, you know print for tour. Yeah, it was. But they're not offering us a print tutorial in any of this. Let's say it's up to. Right, I'll probably ask you one more time. So what would be an all-per-native to try to achieve the same goal? But what if it's all-per I've updated the internal website. It means spending $500 or $1,000 a month targeting a 30-mile region from geeks with certain propensities and put the target as click through and see what it would grow. Well, how would you? I've only brought Michael Gannis. I know he had a book, he had some information, emails, I delete. And so I'm not saying, you know, if I'm saying it would, Michael, I know there are more key information emails, I delete. So I'm not saying emails, I'm saying it would pop up when you're scrolling Facebook, pops up when you're scrolling Instagram. We have an experience, I've got some resources about how to look at what we have. That's our number of extensive our business and we have an experience. I'm not in great contact with that. I will walk in to see what our options my worry is out far. We're going to be able to. Die down into specific demographic that we're going to want to target in regards to that. I'll have to get with, I'm doing it. I'm doing it in one business and it's pretty interesting. Like what you can target, obviously. Targeting parents of kids, a certain thing with parents, a certain income level above who have shown interest in attending events of a certain type and all this kind of stuff and doing that we've let you creating like a positive arbitrage where our ad spend is lower than our risk for acquisition costs. Right. So I'm just thinking about that concept and I'm spending. So are we saying that the color we got into something might be as it may or may not have a return. We want to try updating the website and doing the outreach, social media outreach and targeted outreach to your job. It's what I'm suggesting is like, why not try that? Because I think that that actually has potentially a broader reach than, you know, their curated list. Because you really got to get the magazine and put through it, but we're not going to be in that magazine. So that doesn't matter. So you know, you've got to get the email and click on the email or you have to go to their website for us to ever pop up into your line. Well, why don't we, I don't know how many of them. a period of time that we say, hey, here's what we're going to do. This is our plan. We're going to update this and do all that computer stuff that you guys are talking about. And we're going do. This is our plan. We're gonna update this and do all that computer stuff that you guys are talking about. And we're gonna give it four months and we're gonna see what happens. Then if we don't get the results you want from that, then we can move on to an alternate plan. I mean, if it doesn't cost anything. I'd like to look at the just initially and you got it on your own and just for the people that we work with on on the stuff and just see their generic costs when they think of reasonable cost there's for what I'm talking about. So I'm not trying to bring something into the table that ends up costing $15,000 for three months once again and then here we are. Right so I want to get a to Adam, what they think budget needs to be to do it and do it well. As the people let know how to do it, really know how to do it. Yeah. No, it's a change for our business for sure. I'd like to have some exposure and maybe the team should be some exposure to revenue because he's probably just people that are saying who knows how to do it. Yeah, so we're kind of judging him by book by the cover here versus the experience there. I mean Frank, that I'm judging just based on We're really experience is not with this So we're kind of judging by the book by the cover here versus the experience there. I mean Frank, that I'm judging just based on really experiences not with his business, right? So I need more just personal. Personal ball starts on similar things. I don't know which, you know, it's not it's not kind of to be a reflection on this particular option. it's more of a more of a concept. I get it for a while and it was it was all on that and Maybe not as effective as it would thought it could be. I'm seeing the industry ship, but maybe something I'd like to learn more about Maybe you'd schedule a direct to come talk to us a little bit Because when I was accessionally a relationship continues to some of the real estate events and the point, then we do get access and I want to say that I respect our local entrepreneurs that are in the business. There's product out there that if we get access to those folks and the ideas that we get access to. and knowing something new, modern, this opportunity, and those processes worth it. And it's worth it. Right. They know. When we talk about these things, you want to do, they're the rules. and knowing something new, modern, this opportunity, and those processes work, and it's worth it. But they know, when we talk about these things, you want to do that, or yeah, that's the right thing. Just fine, I'm patient, and I like to chase and never work with it. Because is there something like, I guess a big part of my resistance here is really less like online marketing, I don't click through on on emails and I'm just going to like I'm going to the DCO website and sort of around that area in my spare time. Right? Like I'm focused on other stuff that's not to say that others aren't. But let's go back to some other alternatives. So I mean are there other other things that he has that might be more interesting? Let's do it. Let's say we're they were skeptical about us. And did down? Play for interest in media trade and then other alternatives. We're not hearing anything about like lead generation or I mean there's no there's no contracted click through volume. There's no that that was your guarantee. On any of this or specialized the money back if you're not satisfied. There's no there's no anything and so like it. Let's do some homework. This was a pair of little patents and bring for the projects that I'm going so it was a good visit a good talk initial response here. I want to share with you guys and got some feedback and we go back to them. And over there, another lesson we discovered we need to kind of polish the website as we begin this journey. Cool. And when we say polish the website, we'd roughly say just an injury. So we use a lot of things. Yeah, I think it's very lonely. Maybe a case, you know, more recent case study, like what we've done with 1880 and kind of mentioned. We've got the stories, but I'm not sure if the problem over to that website, yes. Story from there. Okay. I mean, it's been a little bit dormant. It's there until the years that it's been one. You've got to job people to your website. You can spend a lot of time on it. But a lot of time on the city site. It's going to make it a practice. Just been. And you see. Totally open to ideas that sucks change. Yeah, let's get on there. I'm sure everybody goes exploring facts or a website. Be good, sparkly people too. So we'll pledge you with content. Okay. Great. Great. Please be quiet. All right. Thanks, Suzanne. We'll have this together. Thank you so much. All right. Thanks, Suzanne. We'll have this together. He's ready. All right. I have four executive session. According to with Texas government code chapter 551 sub chapter D. The board will recess an executive session closed meeting to discuss the following. or DA, or should we be able to close these eight exception concerns sections 551 point. after D, the board will recess an executive session, close meeting to discuss the following. Or DA, board should be able to close the executive session, concerns sections 551.072, 551.087. The Texas government codes will liberate the foreign purchase exchange lease for about a real property and commercial financial financial system is received from business prospect and will liberate the offer of a financial or other incentive to a business prospect. So at 30 to 5, we convened to the executive session real quick. So at 821, we'll read convened open session in accordance with Texas government code chapter 551. The board will recondent into regular sessions considered action with any on matters discussed and executive sessions. So that they said I'd like to make a motion to approve resolution approval in the real estate sales contract on terms as discussed in executive session subject to any revisions deemed necessary by EDC staff or its attorneys. and then I'll second. I'll turn it. The mile's got ahead just to thank you Miles. All in favor. necessary by EDC staff for its attorneys. And I have second. I'm excited. Miles got ahead just to thank you Miles. All in favor say aye. Aye. Aye. Great. Motion unanimously approved. And outside of that, I believe the meeting can now adjourn at 8.22. Thank you. Great job, everybody. Jay, Tara, thank you for hanging in there. We'll have a meeting. Thank you everybody.