MINUTES OF THE SANFORD TOURISM DEVELOPMENT AUTHORITY SANFORD, NORTH CAROLINA SPECIAL CALLED MEETING Members of the Sanford Tourism Development Authority ("TDA") met in the West End Conference Room at 131 Charlotte Avenue, Sanford, on Thursday, April 10, 2025, at 5:30 PM. Present Emalee McCracken, Chair Wendy Bryan, Executive Director Ed Strickland, Vice-Chair Beth Kelly, City of Sanford Assistant Manager Kevin Brown Jamie Kelly Jeff Zukosky PJ Patel Mike Stec 1. Marketing Recommendations Jan Johnson with Avenir Bold presented three strategies for leisure marketing dollars in FY26. After discussions regarding overnight stays, visitor data and current marketing assets, the board agreed to work in three main areas this year: golf, weddings and business leisure. The marketing plan for the Dennis A. Wicker Civic and Conference Center was also presented. 2. Strategic Plan Considerations Executive Director Wendy Bryan presented six priorities for marketing and partner initiatives. The board agreed the new strategic plan should be centered on the priorities as presented. The FY25-26 budget will also be developed to support the six priorities and the strategic plan will be developed and presented in May prior to the proposed budget public hearing. 3. Presentation and Discussion ofthe Proposed FY25-26 Budget Executive Director Wendy Bryan presented three budget levels for consideration for FY25-26: one with no increase over current year, one with a 3% increase over current year, and one equal to current year projected revenues. The board discussed the priorities of marketing dollars, increases to supply costs and employee hours and agreed to a 3% total budget increase over prior year. Wendy Bryan was directed to prepare a budget based on total predicted income of $371,273.00. The marketing plans presented by Jan Johnson for leisure and conference center marketing shouid be included as presented. 4. Closed Session TDA Chair Emalee McCracken called for a motion to go into closed session "To establish, or to instruct the public body's staff or negotiating agents concerning the position to be taken by or on behalf of the public body in negotiating (i) the price and other material terms of a contract or proposed contract for the acquisition of real property by purchase, option, exchange, or lease; or (ii) the amount of compensation and other material terms of an employment contract or proposed employment contract." The board concluded closed session with no action taken. ADJOURNMENT Jamie Kelly made a motion to adjourn the meeting; seconded by Ed Strickland, the motion carried unanimously. The meeting ended at 930 PM. ALL EXHIBITS CONTAINED HEREIN ARE HEREBY INCORPORATED BY REFERENCE AND MADE A PART OFTHESE-MINUTES. - Emalee McCracken, TDA Chair Cbukua Wendy Bryan, Executive Director for Sanford TDA 5