MINUTES OF THE SANFORD TOURISM DEVELOPMENT AUTHORITY SANFORD, NORTH CAROLINA Members of the Sanford Tourism Development Authority ("TDA") met in the West End Conference Room at the Sanford Municipal Building, on Tuesday, March 25, 2025, at 9:00 AM. Present Ed Strickland, Vice-Chair Wendy Bryan, Executive Director Kevin Brown Bethany Stephens, Financial Services Jeff Zukosky John Lipscomb PJ Patel Mike Stec Board Chair Emalee McCracken called the meeting to order at 9:05 AM. PUBLIC COMMENT No public comments were made. APPROVAL OF AGENDA (Exhibit A) Mike Stec made a motion to approve the agenda. Seconded by Kevin Brown, the motion carried unanimously. APPROVAL OF CONSENT AGENDA Kevin Brown made the motion to approve the agenda as presented. Mike Stec seconded the motion, and the motion carried unanimously. REGULAR AGENDA Summary of Financial Statement (Exhibit B) Bethany Stephens reported the TDA summary of revenues as of March 21, 2025. Occupancy tax income reported in February 2025 was $32,177.07. The fund balance ending February 21, 2025, is $230,264.92. Board Member Jeff Zukosky asked for a report showing monthly income and revenues for the prior 12 months. He also requested that the board consider investing the fund balance into an interest-bearing account. PJ Patel made a motion to accept the financial reports as presented; seconded by Jeff Zukosky, the motion carried unanimously. 2 Executive Summary Report (Exhibit C) Wendy Bryan shared monthly marketing and event updates. NEW BUSINESS Presentation of Proposed Strategic Plan (Exhibit D) The 2025-2027 Proposed Strategic Plan was presented and several strategies were discussed including event sponsorship policies, targeted audiences, and welcome center services. Mike Stec made a motion to hold the plan for additional discussion during the scheduled April budget work session. Seconded by Jeff Zukosky, the motion carried unanimously. ADJOURNMENT PJ Patel made a motion to adjourn the meeting; seconded by John Lipscomb, the motion carried unanimously. The meeting ended at 11:04 AM. ALL EXHIBITS CONTAINED HEREIN ARE HEREBY INCORPORATED BY REFERENCE AND MADE A PART OF THESE MINUTES. Emalee McCracken, TDA Chair lsapvih Wendy Bryan, Exècutive Director for Sanford TDA 3