MINUTES OF THE SANFORD TOURISM DEVELOPMENT AUTHORITY SANFORD, NORTH CAROLINA SPECIAL CALLED MEETING Members of the Sanford Tourism Development Authority ("TDA") met in the West End Conference Room at the Sanford Municipal Building, on Tuesday, February 25, 2025, at 9:00 AM. Present Emalee McCracken, Chair Wendy Bryan, Executive Director Ed Strickland, Vice-Chair Bethany Stephens, Finance Officer Kevin Brown Jamie Kelly John Lipscomb PJ Patel Mike Stec Board Chair Emalee McCracken called the meeting to order at 9:03 AM. PUBLIC COMMENT No public comments were made. APPROVAL OF AGENDA (Exhibit A) Ed Strickland made a motion to approve the agenda. Seconded by Kevin Brown, the motion carried unanimously. APPROVAL OF CONSENT AGENDA Kevin Brown made the motion to approve the agenda as presented. John Lipscomb seconded the motion, and the motion carried unanimously. REGULAR AGENDA Summary of Financial Statement (Exhibit B) Bethany Stephens reported the TDA summary of revenues as of February 21, 2025. Occupancy taxi income received in January 2025 was $29,224.09. The fund balance ending February 21, 2025, is $201,077.84. Kevin Brown made a motion to accept the financial reports as presented; seconded by Ed Strickland, the motion carried unanimously. Marketing Updates (Exhibit C) Jan. Johnson and Mackinley Scaggs presented updates on the social media campaign for the Dennis A. Wicker Civic and Conference Center, website traffic to Visit Sanford and content development. NEW BUSINESS Presentation of Proposed Strategic Plan (Exhibit D) Wendy Bryan presented six goals and accompanying strategies for the TDA to adopt in a proposed FY2025-2027 Strategic Plan. The plan will be formalized and presented to the board to consider for adoption at the March 2025 meeting. Consider Date, Time and Place for a Budget Work Session Wendy Bryan requested that the board set a meeting for the annual budget work session. PJ Patel made a motion to schedule a meeting for April 10, 2025 at 5:30 PM at 131 Charlotte Avenue, Sanford, for the stated purpose. Seconded by Ed Strickland, the motion carried unanimously. Consider Seat Sponsorship for Temple Theatre Wendy Bryan advised the board that as part of its 100 Year Anniversary, the Temple Theatre is offering naming rights for theatre seats at the cost of $500. Jamie Kelly made a motion to pay for one seat sponsorship for $500; seconded by Ed Strickland, the motion carried unanimously. ADJOURNMENT PJ Patel made a motion to adjourn the meeting; seconded by Ed Strickland, the motion carried unanimously. The meeting ended at 10:26 AM. ALL EXHIBITS CONTAINED HEREIN ARE HEREBY INCORPORATED BY REFERENCE AND MADE A PART OF THESE MINUTES, Ed Strickland, TDA Vice Chair J Wendy Bryan, Execitive Director for Sanford TDA