MEETING MINUTES ECONOMIC DEVELOPMENT ADVISORY COMMITTEE MEETING TUESDAY, DECEMBER 03, 2024, 6:00 PM MEMBERS PRESENT: Dean, Tamara (Chair) Murphy, Tim (Vice Chair) Rayner, Erin (Town Council Liaison, Nonvoting) Dayton, Amanda (Committee Member) Harris, Daniella (new Committee Member) Heidmann, Stan(Committee Member) Plasters, Sandra (Committee Member) Ruzic, Ryan (Committee Member) Wetmore, Grant (Committee Member) MEMBERS ABSENT: Lubben, Isaac (Junior Committee Member, Nonvoting) STAFF PRESENT: Heather, John (Economic Development Advisor) Wilkes, Summer (Director ofthe Department of Planning and Community Development) CITIZEN SIGN IN Dr. Kirk Norbo (Norbo Dental) Dr. Justin Norbo (Loudoun Valley Professional) Mr. Jason Brownell (Norbo Development) Mr. Casey Chapman (Caseco / The Woodlands Development) CALLTO ORDER: Chair Dean called the meeting to order at 6:00 PM. The Pledge of Allegiance followed. APPROVAL OF AGENDA: J.Heather suggested a change in the agenda to include Introductions of EDAC members for new EDAC Committee Member Daniella Harris. Unanimously approved. INTRODUCTIONS EDAC members introduced themselves. New Member Harris' introduction noted that she was a previous member of EDAC. APPROVAL OF MEETING MINUTES: The 11/06/24 EDAC Meeting Minutes were reviewed and unanimously approved. Committee Members Wetmore and Murphy abstained due to absence at the noted meeting. Town Liaison Rayner abstained as she is ai nonvoting member ANNOUNCEMENTS: December 5, 2024, 5:30 PM @Town Hall: New Town Council Oath ofOffice Ceremony December 6, 2024, 6:00 PM - 7:30 PM @ Town Hall: Purcellville Town Tree Lighting December 9, 2024, 6:00 PM @ Loudoun Valley High School cafeteria: Western Loudoun Recreation Complex 3rd Public Hearing info December 14, 2024, 12:00 PM- 2:00 PM: Purcellville Holiday Parade Economic Development Advisory Committee Meeting Minutes December 03, 2024 Page 2 of6 6 CITIZEN. /1 BUSINESS ATTENDANCE. & COMMENTS: Comments were made on specific Agenda Items: 8a2: Healthcare 8.b. Historic Downtown Rejuvenation PRESENTATIONS: None. DISCUSSION ITEMS: Note: The following Agenda Discussion Items reflect EDAC's 51 Priorities for FY2025: 1) BUSINESS ENGAGEMENT a) Purcellville Business Association i) PBA November 12 Meeting Summary - "Growing Stronger Together" theme. The meeting divided the membership into 8 groups; new businesses in each group described their business and why they chose Purcellville. ii) Upcoming: December 12th Annual Dinner - EDAC members encouraged to attend. iri) Ec.Dev. to make monthly reports to PBA and also recommend guest speakers. b) Healthcare Services Letter of Support i) VM Rayner reported that her research revealed a significant need for specialty healthcare services for Purcellville. Correspondingly, the Town is entertaining 3 proposed healthcare office developments in the conceptual stage totaling over 140,000 sf of office space: Woodlands, Norbo & SMM (note: SMM's original submission was for healthcare offices, but they are also considering a change to a childcare facility). ii) At last month's meeting, EDAC discussed the situation and approved of a Town Letter of Support to prospective healthcare organizations and practitioners. iii) The approach will use a Placer.ai "Void Analysis" to identify key fit" organizations to approach. iv) A Letter of Support was drafted and sent to the proposed developers for their review. Following are their comments: (1) The approach and draft letter were appreciated. (2) Need to expand the Town demographics section to reflect the Western Loudoun Regional "service area" which supports a population of over 100,000. (3) Developers for Woodlands and Norbo indicated they had additional demographic data related to medical facilities to share. (4) Norbo indicated that it may take until the new year to receive professional input on the draft letter from their commercial listing broker. (5) J. Heather noted that the property listing summaries in the draft letter were only placeholders, and that each developer should submit a professional listing flyer. ACTION: Ec.Dev to improve the regional demographics and prospects list for the next EDAC meeting, Developers to submit their listing flyers and demographic research. vi) Additional Developer Comments: (1) Mr. Brownell wanted clarification that Norbo's present planning submissions will be grandfathered consistent with the current zoning code if a new zoning ordinance is passed. Ms. Wilkes affirmed that it would be grandfathered. (2) Mr. Chapman opined there has been a significant Town failure over the years to address in a timely manner the municipality's water pressure issues that will significantly restrict future development. In the Woodland's case, he may have to include a 35,000-gallon water tank that may cost in excess of 250,000. Economic Development Advisory Committee Meeting Minutes December 03, 2024 Page 3of6 (3) Ms. Wilkes reported that the Town's new water tank of .5m gallons is under construction near Field's Farm on VA690 and is scheduled for completion in June 2026. This should address many of the Town's! low water-pressure issues. c) Virginia Vipers Meeting with PVL Ec.Dev and Visit Loudoun 1) VM Rayner organized a meeting at Town Hall including the Vipers and Visit Loudoun. ii) Home court is Patrick Henry College, 12 home games starting in March. iri) The games are played against NE US regional teams, and will be broadcasted online which may be an opportunity for Visit Loudoun to advertise. iv) See PVL-VIPERSI PROMOTION: idea document. d) Tavern Investor Inquiry 1) A businessman from Leesburg is conducting locational research for a small, 2,000 sf"beer & wine" tavern that is local-clientele oriented, not in a strip center, with a limited menu of pre- prepared food (no kitchen necessary). The vacant building behind Magnolia's at 100 0 Street E was recommended. Also recommended he speak with Elysium and Catoctin Creek Distillery about potential new management opportunities. e) Upcoming Ribbon Cuttings None scheduled for December. 2) HISTORIC DOWNTOWN REJUVENATION a) Historic Downtown Master Plan and Design Guidelines Project Update i) Ms. Wilkes reports that we are still waiting for the announcement for the Loudoun CIP grant application for $115,000 submitted 09/30/2024, but the announcement may be in March. ii) In preparation for the Plan, EDAC discussed assessing the Historic Downtown infrastructure. b) T-Mobile Hometown Grant: Historic Downtown Streetscape Beautification 1) $50k max toward community improvement must be shovel ready I due end of Dec. ii) Project: Replacing the Train Station roof ($40,000) and buying new AV equipment for the large conference room ($8,000). iii) Town Match: Repainting the exterior and also the parking lot gazebo. iv) ACTION: Ec.Dev to solicit 51 letters ofr recommendation, c) VDOT VA-7 "Historic Downtown Purcellville" Highway Signs: i) EcDev requested price quotes from VDOT for "Historic Downtown Purcellville" highway signs in order to attract highway travelers into Town (over 20m+ annual vehicle traffic on VA7). ii) VDOT proposed several highway sign options ranging from $5k-$10k per sign for production / installation. ii) The cheapest approach would be a $5k sign on eastbound VA7 at the Round Hill exit because that is a scenic approach leading visitors right into the historic downtown with immediate options for food, gas, shopping and a nearby nature walk. iv) Longer term, the upcoming VA7/VA690 interchange will be the best location for Historic Downtown Purcellville signs. v) No grant funding opportunities have been identified. Economic Development Advisory Committee Meeting Minutes December 03, 2024 Page 4 of6 d) Historic Downtown Discussion: 1) Mr. Chapman asked if a developer may contribute to the funding oft the Historic Downtown Master Plan & Design Guidelines in order to facilitate downtown redevelopment. Ms. Wilkes responded in the negative, the master plan should be viewed as an independent study. ii) Ms. Wilkes suggested that developers can work with the Town and community groups on improvement projects such as streetscape beautification, civic art and marketing. iii) Expanding downtown parking was discussed, with particular mention of the 200 Brewster Lane 1.64 acre undeveloped properties across the W0&D from the Eagles building. Ms. Wilkes responded that decisions on parking will be addressed in the master plan. iv) Ms. Wilkes reported that the White Palace will soon begin power washing and painting to improve this gateway property. The owners are currently pursuing historical building redevelopment grant funding. v) For immediate downtown improvement, Mr. Chapman strongly recommended that the Town Planning & Engineering Depts pursue "undergrounding" the Dominion Power lines. He reports that the Town has already installed the underground power conduits. vi) ACTION: EcDevi to provide an "undergrounding" power line update at the next meeting 3) REGIONAL AND STATE EC.DEV & TOURISM COLLABORATION a) Collaborative Events: 1) December: Loudoun SBDC on Dec 3 at Train Station: Unlocking the SWaM Microloan Programj for. Agricultural and Rural Business Growth ii) January: Loudoun Economiç Development "All Towns" Meeting @ 10:00 AM in Lovettsville b) Loudoun Group Home Main St / 23rd St i) Loudoun County has over $11m budget to demolish two group homes on W Main Street / 23rd to rebuild 2 homes for only 4 occupants each. ii) Town Planning strongly emphasized that demolishing and rebuilding in the historic downtown would be a very complicated process. iii) Loudoun CIP acknowledged and is now conducting a relocation study. iv) Caseco is in discussions with Loudoun CIP about relocating the new construction of the two group homes to his Trail's End properties on Hatcher. EcDev would rather see a business tax generating option here such as a boutique hotel with an eclectic restaurant and logo shop. 4) TOWN BUSINESS PROCESSES a) Doing Business in Purcellville Booklet Guide Update i) In progress, now updating the Licensing section. 5) TOWN BRANDING / MARKETING a) Online Updates: i) PVL: Ec.Dev: (1) https/www.purcelivilevagovlmic-Development ii) Trade Area Analysis Reports: (1) htp/AnepurelvilleasIIATaeAtseArea-Analysi-Reports iii) PVL EcDev Facebook Page: (1) See: htps/ww.facehookcomprofiephhed-6155709640635 b) CGI Town Videos i) Final comments sent to CGI. Economic Development Advisory Committee Meeting Minutes December 03, 2024 Page 5 of6 ii) CGI business office is now contacting PVL businesses to see if they want a "logo-sponsor" position on the Town Video frame. COMMITTEE MEMBER COMMENTS a. VM & Town Council Liaison Erin Rayner Recognized i. Chair Dean recognized VM Rayner for all her dedication to improving EDAC's performance in engaging existing and new businesses, and being the driving force for established the Town's economic development office. EDAC members also offered thanks and hopes for the VM's continuance with the committee. b. Purcellville Business Association President Grant Wetmore Recognized i. EDAC member and former EDAC chair Wetmore was recognized for his leadership as president of the PBA, soon to be replaced by Mr. Jason Sengpiehl of Sengpiehl Insurance Group LLC. ii. ACTION: EcDev to invite Mr. Sengpiehl to the next meeting, STAFF COMMENTS a. EDAC Working Groups i. EcDev suggested the creation of EDAC working groups to be organized and chaired by EDAC members who would in turn enlist Town businesses and residents to participate (note: only 2 EDAC members allowed to work on each committee). This would improve EDAC business engagement and encourage new strategic discussion. Working Groups may include: Historic Downtown Business Engagement Infill Development Tourism Patrick Henry College Opportunities Loudoun County Opportunities. 11. ACTION: The PVL Town Clerk to review and advise EDAC on the legal protocol for establishing and running committee working groups. b. PVL Commercial Listings i. Reviewed. C. PVL Commercial Project Status Update i. EDAC encouraged to review the excellent online presentation of current projects at https-llarcg.is/l W8001. d. PVL Comprehensive Plan Annual Update i. The outline and timeline are being developed. ii. EDAC working session recommended sometime in January. TOWN COUNCILACTION ITEMS i) None. TOWN CLERK ACTION ITEMS i. EDAC WORKING GROUPS: The PVL Town Clerk to review and advise EDAC on the legal protocol for establishing and running committee working groups. STAFF ACTION ITEMS i) HEALTHCARE LETTER: Ec.Dev to improve the regional demographics and prospects list for the next EDAC meeting. ii) GRANT LETTERS OF RECOMMENDATION: Ec.Dev to solicit 5 letters of recommendation. Economic Development Advisory Committee Meeting Minutes December 03, 2024 Page 6 of6 iii) UNDERGROUNDING HISTORIC DOWNTOWN POWER LINES: EcDev to provide an undergrounding" power line update at the next meeting. iv) PURCELLVILLE BUSINESS ASSOCIATION: EcDev to invite Mr. Sengpiehl to the next meeting. CITIZEN. /1 BUSINESS SUGGESTED ACTION ITEMS i. HEALTHCARE LETTER: Developers encouraged to submit their listing flyers and demographic research. ADJOURNMENT With no further business to discuss, EDAC voted to adjourn the meeting at 07:53pm. TO BE SIGNED AFTER EDAC APPROVAL Tamara Dean, Chair TOI BE SIGNED AFTER EDAC APPROVAL Tim Murphy, Vice Chair 2mmMp SK TO BE SIGNED AFTER EDAC APPROVAL John Heather, Economic Development Advisor