CITY OF STAFFORD 2610 SOUTH MAIN STREET * STAFFORD,TEXAS? 77477 (281): 261-3900 * WWW.STAPFORDIXGOV  STAFFORD CENTRE COMMITTEE MEETING AGENDA Stafford Centre, 10505 Cash Road, Stafford, TX 77477 Monday, December 9, 2024 at 12:00 p.m.  1. Call meeting to order.  2. Approval of minutes for the Stafford Centre Committee Meeting held on 3. Discussion and Consideration regarding a request by VT Seva Houston Chapter to transfer their deposit at the Civic Center from their cancelled 4. Discussion and Consideration regarding the Request for Proposal (RFP) for  October 14, 2024.  event on November 16, 2024 to December 06, 2024. the Stafford Centre Management Company.  5. Adjournment.  C CERTIFY THAT THE ABOVE NOTICE OF MEETING AND AGENDA WAS POSTED ON THE BULLETIN BOARD OF THE STAFFORD CITY HALL ON  DECEMBER 6, 2024. ShankArkin Shandra Phillips Assistant City Secretary  *A quorum of the City Council may be present; however, no official action oft the City Council will be taken during the Stafford Centre Committee Meeting. *  This facility is wheelchair accessible and accessible parking spaces are available. Requests for accommodations or interpretive services must be made 48 hours prior to this meeting. Please contact the City Secretary's Office at (281) 261-3900  for further information.    MINUTES  STAFFORD CENTRE COMMITTEE MEETING MONDAY, OCTOBER 14, 2024  On the 14th day of October, 2024 at 12:00 p.m., the Stafford Centre Committee of Stafford, Texas met in regular session at the Stafford Centre in said City. The following members of the Committee were present: Vice-Chair Chen and Committee Member Virginia Rosas. Absent: Chairperson Xavier Herrera. The following City Staff were present: Director of Recreation Susan Ricks, FMSquared President Bryan Blaum, Assistant General Manager Rebecca Hathorn, and Assistant City  Secretary Shandra Phillips. 1. Call meeting to order.  Vice-Chair Chen called the meeting to order at 12:10 p.m.  2. Approval of minutes for Stafford Centre Committee Meeting held on August 12, Committee Member Rosas made a motion to approve the minutes for the Stafford Centre Committee meeting held on August 12, 2024, and Vice-Chair Chen seconded the motion. Vice-Chair Chen and Committee Member Rosas 3. Discussion and Consideration regarding a request by Doray Castillo for a deposit refund from their cancelled event on September 27, 2024 at the Civic Center. Director of Recreation Susan Ricks advised that due to complications with the client's Visa, the client cancelled the event. She also advised that this was a After a brief discussion, Committee Member Rosas made a motion to not approve the request by Doray Castillo for a deposit refund from their cancelled event on September 27, 2024 at the Civic Center, and Vice- Chair Chen seconded the motion. Vice-Chair Chen and Committee Member Rosas voted "Aye"; "Nay" = 4. Discussion and Consideration regarding a request by Bangladesh American Society of Greater Houston to transfer their deposit at the Civic Center from Director of Recreation Susan Ricks advised that due to complications with the After a brief discussion, Vice-Chair Chen made a motion to approve the request by Bangladesh American Society of Greater Houston to transfer their deposit at the Civic Center from their cancelled event on August 17, 2024 to December 21, 2024, and Committee Member Rosas seconded the motion. Vice-Chair Chen and Committee Member Rosas voted "Aye"; "Nay" - none. Motion carried 2-0. 5. Discussion and Consideration regarding a request by JD Stars Productions, LLC for a deposit refund for their cancelled event on November 02, 2024 at the Civic  2024.  voted "Aye';"Nay"- none. Motion carried 2-0.  rescheduled date.  none. Motion carried 2-0.  their cancelled event on August 17, 2024 to December 21, 2024.  client's Visa, the client cancelled the event.  Center.    After a brief discussion, Vice-Chair Chen made a motion to transfer their deposit until October 14, 2025 for their cancelled event on November 02, 2024 at the Civic Center, and Committee Member Rosas seconded the motion. Vice-Chair Chen and Committee Member Rosas voted "Aye"; "Nay" - none. Motion carried 6. Discussion and Consideration regarding a request by Ralph Mitchell for a refund of fees from their cancelled event on September 14, 2024 at the Civic Center. After a brief discussion, Vice-Chair Chen made a motion to transfer the fees paid until October 14, 2025 for their cancelled event on September 14, 2024 at the Civic Center, and Committee Member Rosas seconded the motion. Vice-Chair Chen and Committee Member Rosas voted "Aye"; "Nay" - none. Motion carried 7. Discussion and Consideration regarding a request by Nisha Gidwani to transfer their deposit at the Civic Center from their cancelled event on September 29- After a brief discussion, Vice-Chair Chen made a motion to approve the request by Nisha Gidwani to transfer their deposit at the Civic Center from their cancelled event on September 29-October 04, 2024 to August 17-23, 2025, and Committee Member Rosas seconded the motion. Vice-Chair Chen and Committee Member Rosas voted "Aye"; "Nay" = none. Motion carried 2-0. 8. Discussion and Consideration regarding a request by. Another Tabb Production to transfer their deposit at the Civic Center from their cancelled event on October After a briefdiscussion, Committee Member Rosas made a motion to approve the request by. Another Tabb Production to transfer their deposit at the Civic Center from their cancelled event on October 13, 2024 to a future date within one year, and Vice-Chair Chen seconded the motion. Vice-Chair Chen and Committee 9. Discussion and Consideration regarding a request by the SMSD Athletic Booster Club for the City to co-sponsor their Athletic Banquet on December 03, 2024 at After a briefdiscussion, Committee Member Rosas made a motion to approve the request by the SMSD Athletic Booster Club for the City to co-sponsor their Athletic Banquet on December 03, 2024 at the Stafford Centre as presented, and Vice-Chair Chen seconded the motion. Vice-Chair Chen and Committee Member  2-0.  2-0.  October 04, 2024 to. August 17-23, 2025.  13, 2024 to a future date.  Member Rosas voted "Aye"; Nay" - none. Motion carried 2-0.  the Stafford Centre.  Rosas voted "Aye"; Nay" = none. Motion carried 2-0.  Stafford Centre Committee Meeting  October 14, 2024 Page 2    10.Discussion and Consideration regarding a request by the Indo-American Association Houston to waive their deposit at the Stafford Centre from their After a brief discussion, Vice-Chair Chen made a motion to not approve the request by the Indo-American Association Houston to waive their deposit at the Stafford Centre from their event on June 30, 2024, and Committee Member Rosas seconded the motion. Vice-Chair Chen and Committee Member Rosas 11.Discussion and Consideration regarding a request by the Indo-American Association Houston to waive their deposit at the Stafford Centre from their After a briefdiscussion, Committee Member Rosas made a motion to approve the request by the Indo-American Association Houston to waive their deposit at the Stafford Centre from their cancelled event on September 28, 2024 and for FMSquared President Bryan Blaum to provide the clients with a letter of education on the Stafford Centre, and Vice-Chair Chen seconded the motion. Vice-Chair Chen and Committee Member Rosas voted "Aye"; "Nay" none. 12.Discussion and Consideration regarding the Request for Proposal (RFP) for the Director of Recreation Susan Ricks and the Committee Members discussed the After a brief discussion, the consensus from the committee was to refer the item  event on June 30, 2024.  voted "Aye'"Nay'-mone. Motion carried 2-0.  cancelled event on September 28, 2024.  Motion carried 2-0.  Stafford Centre Management Company. previous Request for Proposal (RFP) and contract.  tot the Finance Committee. 13.Adjournment.  Without objection, the meeting was adjourned at 1:18 p.m.  ATTEST:  Shandra Phillips Assistant City Secretary  Xavier Herrera Committee Chairperson  Stafford Centre Committee Meeting  October 14, 2024 Page 3    11/25/24,4:37PM  Stafford Centre Mail- SCC Agendai item  Gmail  Rebecca Hathorn  SCC Agenda item Civic Center wccener@satordigor To: Susan Ricks SRpisosiatorlixoe Cc: Rebecca Hathorn  Fri, Nov 15, 2024 at 3:07 PM  Hayeagreatday! From: Krishna Chokkarapu Sent: Wednesday, October 16, 20243:19PM To: Civic Center <civiccenter@statfordl.gov> Cc: VT Seva Houston Director Subject: Re: Stafford Civic Center  Prasanna Vaishnava Alt Vt Seva  Stephanie,  Good/ Afternoon. We would like to inform you that our Nov 16th VT Seva event at City of Stafford Civic Center has been moved to Dec 7th 2024 due to Logistical reasons. understand that Stafford Civic center Event halli is not available for Previously we have puti in $500 as a non refundable deposit for the reservation. We would appreciate iti if there is a way to get the deposit money refunded back or Ifi in case it cannot be refunded can we utilize the same funds to make a  Dec 7th. We are in the process of looking at other venues for this event. reservation for our upcoming 2025 Event at Civic Center on Dec 6th 2025.  Thanks Krishna Chokkarapu VTS Seva Houston Chapter  Ons Sat, Aug 10, 2024 at 3:12PMI Krishna Chokkarapul Let's keep it the same as of now. Ifneeded we will change  wrote:  Thanks Krishna Krishna Chokkarapu 2817932528  On Thu, Aug 8, 2024 at 8:26/ AM Civic Center wonerdsbalodkgoe wrote:  Received, thank you. Please keep in mind youl have the venue for 12 hours and anything over that will be an additional fee of $75 per hour. Would you like to keep the time the same or change it?  Have agreat day! From: Krishna Chokkarapu Sent: Thursday, August 8, 20241:35A AM  Mpaslimagge.comimailtTi-sazhasshaeiasdhalseagbepEN#ASTaTssTAaiv-mgéA1582419378758287 1/7    Stafford Centre Request for Proposal The City ofStafford Rick@staffordtx.sow  Susan Ricks, Director of Recreation/Contract Administrator  hunden partners  November 22, 2024    COVER LETTER  November 22, 2024 The City of Stafford  Susan Ricks, Director of Recreation/ContractAdministrator Senty via email to: Ricks@staffordbixgov  Ms. Ricks,  Hunden Partners (Hunden) isp pleased tos submit ap proposal to The Cityo of Stafford (Client) tor manage af formal solicitation process tos secureamanagement partner for the Stafford Centre (Centre or Project)inStafford; Texas. Hundenisp prepared tofacilitatea arobusta andcompetitive: solicitation: ands selection process tos select ac qualified management partner for the Hunden Partners, led! by CEO Robl Hunden, is the premier placemaking reale estate development: anda advisoryf firmi int the U.S. Ourf firmoffers the fullr rangec ofr market andf financial feasibility services, as wella as economic and fiscal impact analyses for transformative development projects. Wea alsos specialize inc development and owner services tor move projects to fruition via fnancinga assessments, developer solicitations and ownersdevelopment: management services. Sincei itsf foundingi in 2006, Hunden'st teamhasworkede onr more than 1,000destination; projects ors studies, with more than $20b billioni inp projects built ands eeMleonmotyunene, Wes specializei ini management advisory ande execution: services anda act as an extension ofs stafft tos supportcompetitive: procurement processes, which makes our team thep perfect fit for the Stafford  Centre.  Centre management partner solicitation process.  Why worky withHunden?  Successful Processes and Negotiations. Wel have guided dozens of clients throughs sucessfulcompetitive solicitation  ands selection processes andr negotiations, includingi in:  Tulsa, OK (current) Indianapolis, IN Phoenix, AZ. Durham,NC Saskatoon, SK  Universityof Kansas (current) Chicago, IL/Navy Pier, Inc. JohnsonCity,TN (current) Sioux City,IA Fort Worth, TX, among others.  Industry! Educator and Thought Leader on This Service. Another differentiator for our firm ist that forr more than 20y years, CEOF Robl Hunden hast taughte economic development courses on! best practices for managing andi implementing P3 projects, including best practicesf for soictation/selection, processes for thel International Economic Development Council (IEDC). Hei is considereda al leadingi industrye expert ont thiss subject, has developed robust courses, master classes ando online sessions andl has ap passion for educating thep public sector on! howt to get these deals done. Hunden Partnerswill, provide the Citywithastrong. industrysawyapproach  hunden partners  hunden.com 12    COVER LETTER  Unmatched Experience! in Texas. Hundenh has completed dozens of studiesi in Texas, including thet following Dallas New Kay Bailey! Huchison Convention Center. EIPaso-E Event and Amphitheater Venues Study  locations:  &District Master Plan  Temple-D Destination Development Master Plan Brownsville- Sports-Anchored Mixed-Use League City- AremasArtoredMialse Baytown- Tournament Spor5AoredMicUse  Fort Worth -Willl Rogers Memorial Center F&B Vendor Solicitationa and! Selection Process Waco- - Convention Center ando lother Downtown Assets Operator Selection Process Austin- Event Facilities Feasibility andl Impact  Development Development Development others.  Analysis Mixed-Use District  Corpus Christi- ABC Center Expansion, HQI Hotel& - Lubbock, Amarillo, Basiropdepmeandmany  Houston-C Georgel R. Brown ConventionCenter (executive cxperenceatadiferent firm)  Boutique Firm Focused on' Your Questions. Asai 100%p principal-owned firmwith 32 professional: staff, Hunden transparency and Truth Telling. Hundenmanages: atamgperentstuoywocesandcommuncites ther market and President and CEOF Robl Hunden wills servea ast Ppediyaws Executive) Vice President Steve Haemmerlev wills servea ast thep project leada ando dayt todaycontact throughout thep process. HundenPartnerswil provide allo ofthese assets undera at time structurea andp pricingt thati isf flexible to ther needs of the Client. Shouldyouh havea any  hast the advantage of being able to tailor our nationale experience! toy yourr needs.  financialrealities: soy youcana adjusty youry visions for success.  questions, please contact mec directly at 312.933.3637  Wea appre eciate thec opport tunityt towork  withyou.  Hunden Partnersaporeciatesthes pportunlytowowthyou  Sincerely, R  Robin Scott Hunden, CEO (m): 312-933-3637 213WInstitute Place, Suite 707 Chicago, IL6 60610 hunden partners  hunden.com 13    TABLE OF CONTENTS  Method of Approach. Understanding ScopeofWork Approach. Qualifications.  7 14  hunden partners  hunden.com I 4    Method of Approach  hunden partners    UNDERSTANDING  The Cityo of Stafford (Client) iss seeking a proposalf from Hunden Partners (Hunden) toy provide development advisorys services related tot thes solicitation: andr retentiond of a management companyt tomanage the Stafford The Stafford Centre, currently managed by FMsquared, includesa1 1,150-seat theatre, 25,000s square feet of conventioncenter space, 20,000 square feet of ballroom space, and ameetingr room that canb be divided into five separate 5,000-squaref foot rooms. The City of Staffordi is requiredt toi issue af formal bid opportunity for management services witht theg goal ofi increasing the efficiency and quality of the Stafford Centre. Hunden ispreparedi toa assess the current operating requirements of the Centrea andr review the existing contractof FMsquared, as wella as develop an RFP document, lead communicationwith, potential bidders, andi manage the  Centre (Centre or Project)i in Stafford, Texas.  overalls solicitationprocess.  SCOPE OF WORK  Hunden'ss scope of services is proposed tol be organized as follows:  TASK1 Promotionofs Stafford Centrel Management Opportunity  TASK2- Process Kickoff, Orientation: and Review of Existing Management Contract  TASK3- Creationand Issuance of RFPDocument TASK4- Management of Solicitation Process; SiteVisit; Q&A TASK5- Reviewof RFPS Submittals; Interviews and Rankings TASK 6- Agreement Negotiations and Ongoing Advisonylbilledhourly,  hunden partners  hunden.com 16    APPROACH  TASK 1- Promotion of Stafford Centre Management Opportunity  Hunden willi informally contact and createi interest from topr management companies by promoting the project planand opportunity," whichwilli include meeting (virtually or inj person) withi interested parties to further educate, market, and encourage participationint the Request for Proposals process tot ther most qualified conventioncenter management teams. Theg goali ist tol build national interest for the Project and advertise the upcoming bids solicitation process. Information, gathered int these discussions may shape ther natureoft the specific TASK2 Process Kickoff, Orientation and Review of Existing Management Contract Hunden Partners professionals willy virtually meet witht the Client to confirmt the goals of the process and other contextual issues relatedi tot the Project. Hundenv will perform thef following oremtatonandduedilteme  management opportunity tol bei included ini the solicitation tol bei issued later.  oriented tasks:  Obtain information and datai fromi the Stafford Centre management, City of Staffordrepresentatves, as well Review of historical performance dataa and any previously completed reports (or other materials) as available. These will provide us withat thoroughunderstanding oft thee existing operations at the Centre, as well as Review Hunden's similar efforts, discuss their attributes, molementatonandaproxaiodetemirelesons Discuss ther marketing approacht toi thel RFPe effort. Mediapressreleases can! beveryb beneficial ina aiding the Hundenwill: alsoreview the existing management contract with FMsquareda ands summarizei implications fort the  as any other appropriate governmental. agencies ands stakeholders.  provide material that could beu utilizedi int the RFPC documents, as appropriate.  learned andi implications.  promotion of thel bidding process, ifmanaged appropriately.  RFPdraft.  hunden partners  hunden.com 17    APPROACH  TASK 3- Creation and Issuance of RFP Document  Hundeny will draft an! RFP document, tol be reviewed and accepted by Client representatives. The RFP  document willi includet thef following components: AnOverviewo oft the Opportunity, Client Objectives, Project Scope, and Timeline, RFPI Process Overview, Submission Requirements, Evaluation Criteria, and  Other conditions and disclosures as applicable.  Hunden will create ac concise, sharp, professional RFP document that willp present the management opportunityint thel best possible light. The RFPis intended to promote the Project andi to generatei interest Once approved, Hunden will send the document toa a qualified list of companies identified as wella as post onHunden's and/or the Client'sw website. Hunden can also work with the Client toi issue apressr release Hunden will workb behind thes scenes with thei interested, groups to ensuret full compliancer witht ther request  from a wide audience.  regarding the opportunities tor maximize exposure.  and answer any questionsinorder to generate thel highest quality responses.  hunden partners  hunden.com I 8    APPROACH  TASK 4- Management of Solicitation Process; Site Visit; Q&A  Reliable and consistent communication! isi important to ensure interested parties remaini interested and follow throughwith RFPs submissions. As these requests are time-consuming. iti iseasyf fori many potential management companies toi notr respond andi focus on other lesst time-consuming opportunities. Hunden will acta ast the communication! lead on! behalf oft the Client to ensure: as strong response tot the RFP.Hundenwill discuss the proposal process withy potential respondents andi represent the Client's besti interests when doing so.Inconsultationt witht the Client, Hundenwill: seta a deadline fors uomitingwitenguestons or requests for At tour of thet facility, site ands surrounding areai in Stafford willl be conducted! byh Hunden and Client representatives for the benefit of the proposers. The onsite meeting willl be achance fort the Client toe explain thec opportunityt to thei interested companies andi field questions. Hundenwillr record all questions and answers during thet tour and any relatedi meetings. After thet tour: and the Question & Answer Period, Hundenwill send ank RFP Amendment tot thei interested; groups with answers to all questions posed to date. The goalf for the  clarification andy willa assisti inresponding tot these writteninquiries.  addendum is tol ber released approximately 10-14 days prior to thel RFP duedate. TASK 5 Review of RFP Submittals, Interviews and Rankings  Submittal Evaluations. Hundenwill then collect ther responses to the RFP: and developa ac quantitativeand qualitative summary document that puts the proposals andi responsesi inaside-by-side comparisonmatrix. Each categoryofresponse willl bee evaluated, and conclusions drawn. Hunden willf formulateali listofclarifications that Interviews. Based ont the evaluations, Hunden andi the Client may elect toi interview all or some oft thep proposers based on avariety of factors. Hundenv will advise the Client on best practices. Hundenwill, plana and coordinate thei interviews witht the Client and willo communicater with groups about thee expectations, logistics ando other After thei interviews, Hundens suggestsr ranking the proposals with the objective of beginning negotiation withi the highest-rank proposer. Inc order for the Client to retaini flexibilityi inr negotiations, ther respondents must know that ifc discussions withi thet first groupa arer not successful, thent the Client has the option to proceed tot the second- ranked management partner. There may alsol bef follow-upo questions that Hundena asks the respondents after the  may! ber requested for all or some of the proposers to clarify their RFPresponses.  factors to prepare allj partiest for arobust and efficient process.  ntenviewsifadetemination abouta at top-ranked, group cannot ber made.  hunden partners  hunden.com I 9    APPROACH  TASK 6 Agreement Negotiations and Ongoing Advisory (Billed Hourly)  Hundeny will assist ini the development: andi negotiations oft the contract with thes selectedmanagement. company. Hundenhighlyr recommends Client retaina an attorney fort the official legal work (includingo documentcreation,  while Hundenwill adviseonindustry-related items andi terms. This mayi include: Creation of parameters for development of ana agreement, Assistance int the development of business terms fort thei first draft oft the agreement, the Citysrepresentative, financial advisor andl legal counsel, Working closely with the Cityi int ther negotiation oft the Agreement, and Facilitating thee executions of thef final agreement between: selected parties and the City.  Review of thel business terms containedi ina ani initial draft and subsequent trevisionsof draft agreement with  Hunden will provide advice and consultation tot the Client during negotiations with thes selected company ona Hunden will continually bey your resource andi maker recommendations regarding the negotiations, ensuring as well as other advisory: services. Inaddition, Hundenwill: serve as the Clientsrepresentative. organizing conference calls, virtual meetings andmoderating discussions between the company, Client, attorneys andother  final Agreement.  parties.  hunden partners  hunden.com I 10    TIMING  IfH Hundenis only authorizedt toc draft the RFPdocument (Tasks2 2-3.Humdenanichpates: deliveryof the draft The approximate timingf for the completion oft the complete RFPP process (Tasks 1-5), prior tot the commencement ofnegotiations onai term sheet, is approximately three (3) months. Itisp possible the processwillr requiremore time, based onanumber of factors outside ofH Hundenscontrol. Upon commencement oft thes services, Hunden Ther negotiation ande execution of a Term Sheet, whichisf followed byt the negotiation ande executionof: af formal Management Agreement, cant takei fromi three (3) to: six (6) months or more, depending onmanyf factors outside ofHunden's control. Wer recommend regular meetings betweent the Client/Hundent team, asv well asi regular communicationt witht ther management partner, inorder to complete the negotiation processina at timely manner.  RFP document approximatelyi four (4) weeks after contract authorization.  willj prepare,i inconsultationwith Client, ar more detailed timeline for thework.  hunden partners  hunden.com I 11    FEES  PCCa33eMien scope isl limited toonlyd draftingthe REPdocument (Tasks2-3), Hunden proposes tocomplete this work foralump:sum fee of $24,000. Hunden proposes tol billt the Client for services int two equal amounts, one tol begin thep process and one at delivery of the RFPdocument. Full Process (Tasks1 1-5 5). Hunden proposes to complete Tasks 1-5int this scope of work for aprofessional fee $59,000,plus reimbursable expenses billed at costy without markup. The feea assumes personnel time for up  tot two (2) trips to Stafford for thes sitet tour andt thei interviews.  Kickoff tol Initiate Process RFP Document Issued Completion of Task 4 (proposals received) Completion of Task 5  $14,000  $16,000, plus any; accruedexpenses $15,000, plus accrued expenses $14,000, plusaccrued expenses  Negotiations (Task 6). Hundenwilly workh hourlyd during the management partner negotiationt: task and will provide ongoinga advisoryservices' for an: agreed uponnot-to-exceed. amount plus any direct expenses billed at osLArywokcompeted during this phase willl bet uledmantlyonanhountyae basis at thei followingr rates:  RobH Hunden, President &CEO Executive Vice President IF Project Executive Senior Project Manager Project Manager I Analytics Manager Research Director Analyst Administrative: Staff  $495 $425 $395 $375 $350 $325 $265 $150  Senion Analyst I Quality Assurance I Client Services Manager  Hourly rates aret fixed through December 31,2024, and subject toa at three percent (3%) annual increase Weremainf flexibleinour approach and opent to adjustments inorder tol best meet Client needs and  thereafter. expectations. hunden partners  hunden.com I 12    Qualifications  hunden partners    ABOUT HUNDEN PARTNERS  Hunden Partners provides public and private sector clients witha analytics, market intelligence, guidance and strategy, SO they can move their project and place fromy visiont toreality. Hunden's expertise lies at thei intersection of destinationreal estate development, tourism development, andeconomic development. Hunden has ap passion for data-driven analytics, planning and recommendations that lead to sound financials, impact studies and actionable strategies for development success. We are passionate about placemaking andl knowt that each place and related  studydeservesat tailored approach.  We are a global placemaking, tourism, & real estate development strategic advisor. Our Expertise. Hunden is one oft the only firms that understands the unique world of destination development, from tourism and placemaking action plans tot feasibility andi impact studies, financing plans, developer selection processes, governance: structures and complex P3 deal development.We help clients create the vision for what they want their place tol be, throughsmart: analytics to executable action plans andi ribbon cutting. Deepe expertise includes.convention/conference centers, headquarter and destinationhotels, arenas, stadiums, amphitheaters, performing arts centers, youth sports complexes, mixed-use districts, attractions, eatertainment concepts, activated public spaces, major Our Work. Since our incorporation in 2006, Hunden Partners has provided services for more than 1,000 client projects, processes and studies worldwide, leading to more than $20billion ins successful andi in-process developments. Wet focus ont transformative projects that create synergyy withi their surrounding uses and communities. Hundenis committed tot telling thei truth, highlights best practices, and directs clients away from common pitfalls, sot that communities can get tos successful financing, We are constantlyl building an expert teamy with ay variety of backgrounds, skills, and expertise. Based inc Chicago, witha additional professionals around North America, Hunden Partners is ac certified LGBT  events, and many more.  executionand: performance of key developments.  Business Enterprise (NGLCC).  hunden partners  hunden.com I 14    ABOUT HUNDEN PARTNERS  >1,000 studies & processes. Ofthese, over 80% arei for publicsector or DMOclients  SAMI $20B  inp projects  successfulydeveloped and/or inp progress  650+ conference, convention, event center &hotel: studies  200+ youthsports complex, professional stadium &arenastudies  hunden partners  hunden.com 115    THE HUNDEN TEAM  MB  RobinH Hunden  Jay Burress Tourism  Bethaniel DeRose StevenHaemmerle Ronnie Burt  Laura Sportiello, Business Development  President &CEO Exec. Vice President, Exec. Vice President, Exec. Vice President, Senior Vice President Vice! President,  Consulting  AdvisoryServices  A  Mike Thiessen ProjectExecutive  Sarah. Jenkins Director, Brand Promises & Culture  EricHunden Director, Research Senior Editor  MaryLewis  CoryHawkins Client Solutions Manager  Shawn Gustafson Project Manager   -  Matthew Avila RyanSheridan ProjectManager Project Manager  LexiCuff ProjectManager  Derek Bratrud ProjectManager  Lucas Neuteufel Alexandra Chopson Analytics Manager BDSpecialist  KatelynCuff BDG Coordinator  Chloe Castetter BDCoordinator  Cassidy Sutton Senior Analyst  MicahWhite Senior Analyst  Charlie Brown Analyst  Emily Connor Analyst  Dario Ciaciura Analyst hunden partners  Francol Matticoli NickFaricy  Willl Higgins Analyst  Hugh Hawes Analyst  AshtonHayes Analyst hunden.com 11 16  Analyst  Analyst    ABOUT ROB HUNDEN  Forr nearly 30y years, Mr. Hundenhas provided economic development, finance, andp planning expertise andh has conductedi moret than 1,000f feasibility ande economic impacts studies, including fors some oft ther mosti notable transformative development projects int thel U.S. Hel hash hada ah handi int the development of moret than $201 billioni in completedo or underway, transformative projects. Witha al backgroundi ine economics, real estate andt tourismo development, Robb brings trusted industry expertise tog guide desti- nationdevelopment andt tourism oriented projects from concept toe execution. Areas of specialtyinclude major/minor league andu university sportsa ande entertainment districts, conventions centers, hotels, youthsports complexes, multi-use: arenas and event centers, andi innovation ande entertainment districtsa across! NorthAmerica. Distinguishedi byl his synthesis ofc critical analyticswith placemaking, planning, pro- gramming and design, Hundene ensures smart,s supportable andt transformative devel- opments. His expertise extends to entire districts ando downtowns, including notable projects sucha ast the KCI Power &L Light District, Indy Eleven! Park. T-Mobile Districtin San. Juan, thep planned Gateway District on KU'scampus, thep planned Dallas Convention Center downtown district, andi many others across NorthA Ameri ica. Hunden's guidance ande expertise isr not limitedt tos simply completing studies; it's abouts shaping projects and destinations tos support thriving communities, exemplified by Fort' Worth Stockyards, downtown Indianapolis, Chicago Riverwalk andl Navy Pier expansion, andr more. Mr. Hunden's public-private project ande economic development career began 1998, where her managed more thanad dozen projects, including the 1999 Indiana Con- vention Center expansion, thel RCAI Dome expansion, development oft the 650-room Marriott and Conseco/Bankers! Life/Gainbric idge Fieldhouse. He alsoworked ont ther repurposing: ando conversion of Glendalel Mall, Union Station, and the development of the Emmis Headquarters on Monument Circle. From 19941 to 1996, heworkedi inf financial consulting int thel Washington, DCa areaf for clientsi includings six Robhaswritten: articlesonc downtowndevelopment andt taught college-level Destina- tion! Development, Tourisma andr related courses atl Kendall College in Chicago. Heh has alsos sat ona advisory! boards fort the Center for Real Estate Studies at Indiana Universi- ty's Kelley School of Business, DePaulUniversitys: School of Hospitality andf for IAVM's Allied Member committee. Mr. Hundeni isa ar member of Destinations International, the International Society of Hospitality Consultants (ISHC), ULI,I IEDC, IAVM, and ICMA. Hel has conducted IEDC panel discussions andt taughtr numerous professional ment courses forl IEDC over thep past 20 years. Mr. HundenreceivedaBS inFinance  Rob Hunden President & CEO Career Background Hunden Partners Johnson Consulting &Ellis Honwathlandauer/Cnubb Indianapolis Bond Bank Huckaby &Associates, D.C. Associations & Thought Leadership/Speaking Affliates Destination International International Societyof HosptallyConsultants; International Economic DevelopmentCouncdi. UrbanLand Institute International Associationof Venue Managers International City/County Management. Association International Councilof Shopping Centers ColseumConferene: Assoclatonofluunvysute Directors P3COonferenxe/Comenton Sports & Entertainment Facilities Conference Entertainment Experience EvolutionConference: Contributions to Articles & Publications Crain's Chicago Business Crain's New' York Business Indianapolis Business Journal Sports Business Journal Urban Land Magazine IEDC Economic. Journal hunden partners  att thel Indianapolis Bond Bank andt thel Indianapolis  Office from 1996  Mayor's  through  presidential candidates.  develop-  from IndianaUniversityl in Bloomington, Indiana.  hunden.com I 17    ABOUT STEVE HAEMMERLE  Steven! Haemmerl lei isa asenior reale estate professionalv with over 30yearsof public, private, andi not-for- -proftr real estate experience, including strategic planning, the development ofl high-profile mixed-use projects, large-scale project management, architecture, andr reale estate operations. Stevel hasa au unique understanding of real estate strategy, iss skilled at organizing and completing complex projects, leading experi- encedt teams ofp professionals, ando developing projectsi int thep public, private, Mr. Haemmerle; joined! Hunden Partnersh having! hada ay work rking! historyy witht thef firmf for over 10years. Hei is currentlyv working with! Hunden on development andi implementa- tion advisory effortsi in Baton Rouge, Louisiana; Lawrence, Kansas; Saskatoon, Sas- katchewan:Waco, Texas; Tulsa, Oklahoma; and Surrey, British Columbia. Hei is actively Steves serveda as Executive Vice President of Navy Pier, Inc. from 2011 to 2019, and wasresponsible for allr reale estate development at Navy Pier. Steve wasi responsible for redevelopment ofl Navy Pier. Thet framework plan has ando continues tog guide the Pier's redevelopment efforts. Muchoft thet transformationofl Navy Pier has beencompleted, including its exterior public spaces andt the retail portions oft thei interior. Stever nego- tiated agreements with the architects, consultants, and contractors for thep project as wella as leases with Chicago Children's Museum and Chicago Shakespeare Theater that allowed them! botht to expand their presence att the! Pier. Steves sourced andr negotiated acomplex air- -rights lease withap private entityf for the development and operationofa hotela andr rooftopy venue att thel Pier'sh historic East End.. Allt told, nearly $400Mh has been Steve alsov workedi for the Metropolitan Pier and Exposition Authorityi in Chicago, the owner and then operator of both! McCormick! Place and Navy Pier. McCormick Placei is thel largest conventiont facilityi in! North/ America. Duringl his tenure there, Steve served as the! Executive Director of Development andy wasr responsible for all reale estate de- velopment ando capital projects there. Steve directed the $1.2B McCormick Place West Expansion, including the oversight of alll land acquisition, entitlements, zoning, environ- mental remediation, landi planning, design, and construction. activities.  andr not-for-profit: sectors.  Stevel Haemmerle EVPof Development Services Quick Facts 30+ Years of Industry Experience Chicago Booths School ofE Business Bachelor of Architecture fromUnverslyofNotre Dame 2011-2019 Executive Vice President of Navy! Pier, Inc.  engaged inmany other projects throughout NorthAmerica.  MBAfromt thel Universityof thec creationa andi implementation: oft the Centennial Vision, thef framework planf fort the  invested inl Navy Piers since 2010.  Relevant Experience:  Oversight of all reale estate development: activities at McCormick Placein Chicago. Negotiated design-build proposals for the $850MI McCormick Place West Expansion. Oversaw the design andi initial design-build: activities fort thea additionofa4 465-room tower andt ther renovation oft thee existing 800rooms att thel Hyatt Place RegencyMc- Creationa and implementationof: the Centennial Vision, thef framework plani fort the Baton Rouge, Louisianal LSUA Arena, Downtown Districts and Campus Planning Waco, Texas Downtown Real Estatel Development Planning and/ Advisory  Cormick Place. redevelopment of Navy Pier.  Westheld, Indiana Area-Wide Master Plan  hunden partners  hunden.com I 18    ABOUT MATTHEW: AVILA  As Project Manager at! Hunden, Mr. Avila leads clients through everys stepo of thes study process, fromk kickoff meetings ands stakeholder interviews tor management of deliverable creation: andi final presentations. He collaborates closely with CEO RobHundent to executed quality assurance processes thatl leadt tot thel highestquality finalp product. Mr. Avila'sareas ofe expertise span av wide range, fromr mixed-usec districts, hotels, sports venues ande entertainment facilities tot toursmdestinatonpamine. attractions, and meeting: ando convention centers. Matt alsol leadsresearch efforts for mixed-use districts, entertainment venues, tournament sports complexes, andu uniquep place-shapingassets suchas distilleriesa anda authentica attractions. Thesei involve adeepunderstanding: of the competitive: supplya and potential demand for local, regional and national usages. Matt hasy worked on more than 100market, financial, ande economici impact analyses, including incrementall taxr revenue: analysis, forl botht thej public andj private sector. Hei is alsoakeyo collaborator onHunden's annual "State of thel Industry" presentationf fort the Association ofl Luxury Suite Directors (ALSD) national andi international conferences. Matt delivered the presentation: at the ALSDi international conference in 2022. Mr. Avilac creates financial ande economic impact projections for nearlya alls studies, projectingt thef feasibility of large commercial projects as well as ther number of newj jobs, taxes, and! benefitso of eachy project tot the community. He understands thec criticall balance between mark ket supply ando demand gaps, industry trends, andi futurep performance projections that allo contribute toa answering key questions related to type and amount of  Matthew. Avila Project Manager Career Background Hunden Partners CBRE Group Quick Facts Indiana University, Kelley Schoold of Business BSFinance, Real Estate Concentration  eachu uset typer neededf for destnationplacemahang Financial Feasibility: and Economic Impact Studies: Corpus Christi,TX- Convention Center: andi Mixed-Use District League City, TX- Sports-Anchored Mixed-Usel Entertainment District Mansfield, TX- Mixed-Use District Cincinnati, OH- Convention Center Headquarter Hotel Suffolk County, NY- Midway Crossing at Ronkonkoma Station Norman, OK Arena andi Mixed-Use Indianapolis, IN -USL-Anchored Mega-Mixed-Usel Development Tulsa, OK- Headquarter Hotel  Tourism Plans and! Destination Assessments: Westchester County, NY- Tourism Master Plan/Recovery Plan Hamilton County, IN- -Tourism Master Plan Finney County, KS- Tourism Master Plan Oceanside, CA- Tourism Master Plan Folsom, CA- Tourism Master Plan SeaTac, WA-Tourism! Master Plan Jackson, Mississippi- Tourism Master Plan  District  hunden partners  hunden.com I 19    PROFESSIONAL QUALIFICATIONS DEVELOPMENT ADVISORY AND RFQ/P  SELECTION PROCESSES  Amarillo, TX- - ConventionHotel Batavia, IL-F Retail Plaza Bedford Park, IL-N Multi-Useb Event Center Chandler, AZ-WildH Horse Pass District &E Business Organization! Plan Chicago, IL - Navy Pier Hotel Collier County, FL - Sports Complex Operations Columbus, IN- Conference Center Hotel & Grocery Columbus, OH - Sciotol Peninsulal Mixed-Use Corpus Christi," TX-ABC Center & DistrictAdvisory Denton, TX - CVBI Restructuring Analysis Durham, NC - American Tobaccol District Hotel Durham, NC - Convention Center Management Enid, OK - Convention Center Hotel Erie, PA - ConventionHotel Evansville, IN Convention & Arenal Hotel Evergreen Park, IL- - Evergreen Plaza Farmer City, IL I Mixed-Use Developer Fort' Worth, TX-C Omni ConventionHotel Fort' Worth, TX-Will Rogers Memorial Center F&B Harrison County, IN - Conference Center &Hotel Indianapolis, IN - Convention Center Marriott Lal Vista, NE - Mixed-Use Entertainment District Larimer Co, CO- Event Arena8 & Youth Sports! Developer Lawrence, KS-K KU Gateway Project Development Memphis, TN- - Cook Convention Center Michigan City, IN - Mixed-Use Developer Michigan City, IN NorthE End Gateway Plan Michigan City, IN - Lakefront Hotel Developer Sanl Diego, CA- Parcels Redvelopment: Solicitation San. Juan, Puertol Rico - Entertainment District Saskatoon, SK- Arenal Management Advisory Sioux City, IA- - ConventionHotel Sioux City, IA- Historic Badgerow Building Skokie, IL - Skokiel Northshore St.. Joseph County, IN Sports Complex Tulsa, OK Mixed-Use Development  hunden partners  hunden.com I 20    CASE STUDIES  SASKATOON, SASKAICHEWAN 12 2022; 2023-PRESENT Private Operations Partnership. Assessment Advisory & Developer Solicitation Hunden provided advisoryservices tot the Cityof Saskatoonrelated to best practices for private operations partnershpoportuntes for ther newa arena and conventioncentre in Saskatoon. Saskatoonhas twor major operational public assemblyf facilities that arec owned byt the City: TCU Place and SaskT Tel Centre. Both TCU Place, which openedi in 1968 and underwent as significant expansion 40 yearsl later, and SaskTel Centre, which opened in 1988, area agingt tot the point of causing the City concerna about supporting the futurep populationand visitor'sn needs.. A2018report concluded that the Saskatoon! Downtowncorey would bea ani ideal location for The City hiredH Hundeni in 2022 to determine the advantages and disadvantages of proceeding with af formal Expression of Interest to gauge private interesti inap partnership andl long-termoperations contract for the newo downtowna arenaa and convention centre project. Hunden: assessed the proposed and existing facilities and performance thorughar market demand studya andi interviewed numerous similar facilities andr management companies, thena analyzed! how other similar facilities ownershiploperations around Saskatchewan, Canadaa andl North America ares structured. and outlined best-practices: and lessons-learned. Hunden made In 2023, Hundenwas re-engaged toy provide the Citywithl Deal Structure andl Negotiations. Advisorys services for thes solicitation ands selection ofa ap private Operating Partneri fort the operations of both the proposed downtown arenaa and the convention center. Hunden also advised onanumber of questions fromi the City regarding thes structures andt timing of public-private partnerships for arenas and convention centers. Hunden isc currently helping the Citywithac developer solicitation process. Hundenhas beenat true advisor to the City throughout thep processandincludedac comprehensesudycake of itsr researcha andi findings, alongwith  new or expanded public assembly venues.  recommendations onsolicitation practices for the different vendors.  its advisory.  hunden partners  hunden.com I 21    CASE STUDIES  FORT WORTH, TX 2001-2004: 2013-PRESENT  Multiple Studies & Solicitations Processes; Ongoing Advisory Services  Forr nearly 20years, Mr. Hundena andH Hunden Partnershave workedy witht the Cityo of Fort' Worth to completer multiple market, financialf feasibility, and economic impact analyses for convention, entertainment, hotel, arena, and event center developments. and expansions. Ina addition, Hunden has conducted numerous: solicitations fort third-partys services and regularly make updates tot the City'sh HOT projections. Hunden expertisel hasl ledt the Cityt tor makei informedo development 2001-2004,Mr.Hundenco-managed. al hotel strategy for downtown FortWorth, related tot thef FWCC expansion 00420humcmconaicted the developer solicitation and: selection process fort the now thriving 600+ roomf full- 2013 expansion. analysis oft the FtWorth Convention Center: and Omnil Hotel, andt the new Dickie'sA Arena  andg governance decisions. Previous studies include:  service convention Omni Hotel. The $240M project openedi in. Januaryof 2009. 2013 - Present: Hunden has been completing thel HOT analysis for the PFZ 2014-2015.Hunden: conducted: ahotel developer solicitationprocess. In2018, Hunden conducted: an updated FWCC expansions study.  In2 2019, Hunden conducted: ag governance. analysis for the FWCC and' Will Rogers Memorial Center (WRMC) and In2 2021, Hunden manageda af food and beverage vendor solicitation: andselectionprocess on! behalf oft the City for the  recommended: significant changes tot the current funding andg governances structure.  ong-termf6Bcontact: at the Will Rogers Memorial Center.  TTTTT  hunden partners  hunden.com I 22    CASE STUDIES  WACO, TX I 2024-PRESENT  Waco Convention Center, Stadium & District Feasibility Study; Convention Center  Management: Selection Advisory  Hunden Partners and architects at Convergence Design werer retained byt the City of Waco to complete ar market demand, financial feasibilitya ande economic impact analysis of a proposedi mixed-use entertainment district (District or Project) in downtown' Waco, Texas. The Entertainment Districti is conceptualized. as partofa al larger downtownmaster. plan tor revitalize downtownWaco byo creating density, livability andy walkability between multiple entertainment opportunities and businesses that willl keepi the! District activated bothd day andi night. Thel District is proposed toi include thef following primaryu uses: New buildo oft theconvention center downtown, Minor League Baseball stadium, hotel, entertainment opportunites.retal.ncludinggroceny.resdential.ofice. Hunden's study whichis near completion assessed the market demand andi financial feasibility of eachof the above components, ina additiont toi ther revitalization: or new! buildo oft thel Waco Convention Center. Aunique component oft thes studyi is the analysis of the City'sp potential toa attract and retainal Minor League Baseball team. Asp part of the analysis, Hundencompleted: alh historical profle and assessment of the existing conventioncenter, market supply and demand research for the district uses, comparable facility case studies for each of the recommended District elements, recommendations. and concept layouts, andi financial ande economic impact Hundenisn now providing advisoryservices tot the City as theys solicit andi negotiate the selectionofa anew  parking, boat house, andi river access/activation.  modeling.  management partner fort thel Waco Convention Center.  hunden partners  hunden.com I 23    CASE STUDIES  ROCHESTER, MN - 2018-2023  Mayo Civic Center Utilization, Optimization & Business Operation Studies  Hunden Partners' leadership team! has beene engaged multi times by! Experience Rochester Minnesota to conduct amarket demand, financiali feasibility, andi impact analyses for keyt tourism projectsincluding the Mayo Civic MCC. Thel MCCisamulipurpose conventioncenter. and event facility consisting of 40,000-square foot Dalroom,a5.200-seat arena, and at threatre fort the arts. In20181 HundenE EVP, Bethanie DeRose, lead at team to determine thel best optimizationf for the convention center. Shei then lead at team of consultants tos study the HQHotel. In 2017, the MCC underwent an! $84r million expansionwhichnearly, doubled thef facility's size, but without al headquarter hotel. The goal of the study was toi identify what hotel product willl helpi ther market encourage and capture thes greatest amount of visitation, considering both existinge events at the MCC and events which could! be made possible at thel MCC: and other venues witht thea additionofa anew! headquarter hotel. After Hunden determined what product andy programv would be most actively absorbed byt ther market, we created financialr models ofp possible scenarios, outlining anyf feasibility gaps andi identifyinge existingpublic  Center (MCC) andf foranewheadquarter. hotel adjacent tot thel MCC.  MCCgpvemanesinucture.  incentives and/or newi infrastructure solutions that mayi improve thep project'sviability.  E  hunden partners  hunden.com I 24    CASE STUDIES  LAWRENCE, KS I 2022-PRESENT  KUI New Stadium & Mixed-Use District Financial Feasibility & Economic Impact Study; P3 Hunden Partners was engaged to complete a market demand, financial feasibility, and economic impact study fort therenovation of David Boothl Kansas Memorial and develop an optimal mix of uses fora amixed-use development, primarilyl located att the corner of 11thand Mississippi ont the University of Kansas campus. Thep purpose of this study was to providel KU Witharecommended mixed-use development that would,inconcert with ther news stadium,create: significant impact for the State of Kansas. Specific development components and programming of the Project have yet tob be: solidified, thoughe elements of the study willi include:  Advisory; Developer Solicitation  Renovations tol David Booth Kansas Memorial! Stadium,  Entertainment ande event venue, Conference center andh hotel, Student housing, Sportshealtu/medicine institute, and Restaurant: andi retail.  Hunden then advised the university ont the public-private partnershipoptionsand' funding tools available to maximize valuei int thereal estate and operations of alle elements. Items considered included P3 partnership  structurest for:  Parking services (campus-wide) Dining, concessions & catering (campus-wide) Retai/Restaurant: operations; Housingoperations Hotel/Conference/stadumoperations Namingopportuntiees/sponsorships Entertainment venued operationspromotion  Hundenisr nowint the process of advising ther management of the developer competitive bidp process.  hunden partners  hunden.com I 25    CASE STUDIES  CHICAGO,IL 2013-2016  Chicago Navy Pier Centennial Vision Redevelopment; Sable Hotel; Developer  Solicitation Process  Hunden Partners assisted Navy Pier, Inc. withi its renovation ande expansion, including deal development and developer selectioni for the new Sablel hotel. Hundena analyzed thee expansion plan, conducted public sectori risk  analysis, and projectedi thei futureresults of all revenue streams, whichinclude: Tour Boats, Restaurants, Retail, Kiosks and Carts, Attractions & Pier Park Rides Festival ConventionHall Events, Ballroom Food & Beverage Special Events & Entertainment; Nightlifel District  Advertising & Sponsorships  New! Hotel  Hunden also projected the newt taxi impacts of the project ont the city, county and state. Hunden then conducted thel hotel developer selectiony process. This process included creation of the developer RFQ/P documents and management and promotion of the opportunity. Hundeni reviewedi thes submittals and conducted interviews, management of the shortlisted firms, evaluations andi rankings, andr negotiations withi the topi firm. Thei resulting Prior toj joining Hunden, Executive Vice President Stevel Haemmerle: serveda asi the Executive President of Navy Pier, Inc. for eighty years, and spearhaded the Pier's Centennial Visionr redevelopment. Ina additiontomany other transformative changes at the Pier, Steve negotiated agreements with the architects, consultants, and contractorsi for the Centennial Vision project as wella asl leases with Chicago Children's Museum and Chicago  project was financed, built, and operated as Hotel Sable at Navy Pieri in 2020.  Shakespeare Theater that allowed them both to expand their presence at the! Pier.  hunden partners  hunden.com 126    hunden partners  213 West Institute Place Suite 707 Chicago, IL60610 312.643.2500 hunden.com    DIVIDER PAGE    Staff  Centrel  nford Contre Performing Arts Theatre &Convention Center  CITY OF STAFFORD / STAFFORD CENTRE Management Consulting Proposal SUBMITTED NOVEMBER 8, 2024  MENUE 7olutionsgroup    group.  Creating the Science of Facility Management Facility Operations, Evaluation & Analysis  SMENUE  November 8, 2024 Ms. Susan Ricks Dir. of Recreation/Contract. Administrator City of Stafford 2610 SI Main Street Stafford, TX77477  Subject: Proposal to Assist with Management Selection  Dear Susan:  Venue Solutions Group (VSG)i is pleased to submit this proposal to assist the City of Stafford (City)i in soliciting a manage- ment company for Stafford Centre. We recognize that a new management firm would have to start on October 1, 2025, andi if our proposal is acceptable and a contract executed by December 31, 2024, we will have noi issue meeting the Venue Solutions Group provides expertise ini the areas of condition assessments, venue operations, safety/security, guest services, sustainability and policies & procedures. VSG's partners bring over 100 years of collective experience in the management and operations of public assembly facilities, working closely with municipalities, universities, professional sports organizations and private firms. VSG partners are former facility managers, SO we understand the challenges of venue management. And as former employees of private management companies, we also possess a unique under- We are considered thought leaders in the management and operations of public assembly venues and our published Ourt team is excited about the prospect of working on behalf oft the City, and we appreciate the opportunity.  timeline.  standing of their motivations and howt they operate.  articles have appeared in IAVM's Facility Manager Magazine and' VenuesNow.  Sincerely, RLis Tom Williams, LEED-AP Partner    SMENUE Tolutions group @  TABLE OF CONTENTS  SECTION 1: Firm Description SECTION 2: Approach and Schedule SECTION 3: Sample Projects SECTION 4: Fee Schedule  04 19 21 23    group @  SMENUE  FIRM PROFILE  Creating the Science ofFacility Management  VENUESOLUTIONSGROUP.COM  Page 4    IN E  - SHASIIT  i.  DTR3G  Venue Solutions Group leads the industry in operational facility management: advising, providing solutions to all  venue types. VSG LEADERSHIP  Page 5    ABOUT US Venue Solutions Group  Trust Venue Solutions Group to elevate your venue to new  heights.  Founded in 2011 by industry veterans with Our expert team at' VSG focuses on core venue 100+ years of collective experience, Venue services, spanning operations, engineering, Solutions Group (VSG) is your go-to partner for security, guest services, sustainability, and  comprenensivevenveauwangandmanagemen.  administration. We maintain global professional affiliations, continuously staying ahead of industry trends to deliver cutting-edge insights  services.  Our dedication to industry excellence is and solutions. underscored by our active involvement as innovators and educators with leading organizations like the International Association of Venue Managers (IAVM), TEAM Coalition, the International Institute of Fan Experience, the Stadium Managers Association, and thel National Center for Spectator Sports Safety and Security.  M  We've proudly worked with municipalities, sports organizations, universities, and private firms, relishing every step ofc our journey.  Page 6    CENTER  SUMMARY OF SERVICES Business & Operations Advising Facility Condition Analysis Guest Experience Benchmarking  Advantage Training Premium Solutions People Pre & Grand Opening Advising  Safety & Security  SCANME  Page 7    BUSINESS & OPERATIONS ADVISING  Our Business & Operations Advising serviceshavel been used by some ofthel largestU.S. venues to assess business strengths and areas of opportunity. With this, thet facility will be in the best possible position to meet its goals based on finances, events, managing costs, operational efficiencies, or other metrics determined by the client.  Asset Management Program Emergency Operations Plan & Evacuation* Training Life Safety Plan  RFP/RFQ Development  Security Design & Operational Compliance Standard Operating Procedure Creation Transition from Construction to Operations Vendor Solicitation & Selection Venue Manager Solicitation & Selection Venue Production Guide Verticall Transportation Procedures Warranty Review and Commentary  Ongoing Operating Efficiency Analysis Organizational Chart Development & Job Descriptions Organizational Review Perimeter Security Review (CPTED)  HI  Page 8    FACILITY CONDITION ANALYSIS  A Facility Condition Analysis (FCA) is an ideal service for venues looking to discover how the life of their facility can be extended and improved. Our team of design and operations professionals will identify not only the "what" of your venue but the "why"  andi the" "how"ofwhat to do next. ADA/Building andl Life Safety Codes Architecture/nteriors Entertainment Electronic Systems Foodservice: and Retail Major Systems (MEP) Roofs Security Electronic Systems Structures VerticalTansportation  The condition assessment produces a Capital Expense Matrix, projecting maintenance costs over 20+ years. Venues leverage these documents for long- term planning, securing funding, justifying upgrades, and showcasing responsible facility management. Some incorporate VSG's condition assessments into their regular procedures, using the matrix long after the  initial evaluation.  "Ast the leader in performing FCAS in sports and entertainment facilities, our work helps identify future costs and serves as a tool to solicit and  acquire those funds."  Mike Wooley, LEED AP, Partner, Venue Solutions Group,  ERICAN MIL  a CENTER  Page 9    GUEST EXPERIENCE BENCHMARKING  Guest Experience Benchmarking (GEB) offers deepi insights into guest perceptions, aiding management in pinpointing strengths and areas for improvement. We comprehensively assess the guest journey, including online presence and interactions, parking, event staff interactions, security, cleanliness, concessions, and facility conditions. Recommendations followindustry best practices, and many clients opt fora annual GEBS to track progressover  time.  Evaluate the overall guest experience from arrival through departure Provide recommendations consistent withi industry' best practices"  Observe, evaluate andh benchmark the guest experience from customers'v view one event day  VSG's experience spans various venues, including MLB, NFL, NBA, MLS, NHL, college and university facilities, and other entertainment and convention centers. These segments collectively offer diverse experiences, catering to a broad  audience of fans and enthusiasts.  "Eachy year, we visit dozens of different venues, SO the best practices we see are combined with each GEB client's customer. experience, allowing forthe most comprehensive analysis  possible."  TomWilliams., LEED AP Partner, Venue Solutions Group  Page 10    ADVANTAGE TRAINING  AtVSG Advantage Training, our mission is clear: we ignite change. By blending cutting- edge adult learning techniques; top-notch professional resources; and decades of venue industry hands-on leadership, our tailored programs guarantee retention and inspire action. Prepare your team to champion concepts, drive change, and accelerate  your organization's potential. "VSG AT's unique approacha and industrye expertise hada ani invaluable impact.T Their teamo over-delivered, elevating our performance tor new heights. At trulyt transformative experience." Bill Bailey Senior VPF Project Development Legends  "The Senergy andI Disc trainings havei improved our effectiveness in engaging inp productive conflict and promoting positive communication among our leaders." Carol Wallace President & CEO San! Diegol Theatres  "lfy you're looking for valuable insights and practical solutions toe enhancey your organization's performance,/stronglyr recommend VSG Advantage1 Training"  Leez Zeidman President Crypto.com Arena PeacockTheater/LAlive  Focused Development  Organizational Culture Executivel Leadership Elevating Service Staff Performance  EXPERIENCETHE DIFFERENCE: AGADVANTAGETANINGCON  SCANME  TopE tpslomny4basenat Service Companies, Honoredby! ManageHR  Page 11    PREMIUM SOLUTIONS PEOPLE  The VSG team can create a robust premium seating operation from the ground up, or we can help elevate your current offering. Our Premium Solutions People (PSP) program is well-suited for new buildings, major renovations, and existing premium  operations. Existing Premium Operations Review SWOTa analysis  Understand contributing factors to concerns Prioritize improvements based oni industry best practices Offer customizable service options for premiums spaces and operations Collaborate with architects/designers on FF&E, design, signage  New Construction and Renovation Develop staffing plans and policies Conduct on-site training Supporte tevent-day operations  SAMSUNO  ,  Page 12    PRE & GRAND OPENING ADVISING  Opening a new facility can be much more complex than operating one, and having or acquiring the knowledge to accomplish that goal is critical. At' VSG, we have assisted numerous venues and been a part of grand opening management teams.  Coordinate with third-p party vendors Create plans for premium seating services FF&E ands storage: space reviews Place events staff and provide stafft training Preparation of preopening budgets, checklists, and operating budgets Writey procedures, protocols, ande emergency plans  "Our extensive experience allows us to evaluate your current circumstances and offer the most economical solutions for a  successful opening." Venue Solutions Group  Russ Simons, Managing Partner & Chief Listening Officer  Page 13    SAFETY & SECURITY  As the political and social climate continues to change, a significant focus on safety and security at public assembly facilities is required. Having strategic readiness plans for general on-site security, as well as emergencies and coordinating first responders, is  critical for all types of events and gatherings.  Crowd Management  Walk-Through Metal Detectors Configuration, layout, and ADA Staffing and management procedures Bag & article search, wanding, andWTMD  Staffing outlines and! hardware options Training, uniforms, andt tools Operational Best Practices Safety, Security, and Emergency! Planning Planning for majore emergencies Integration of resources into ac coordinated plan  ERFDRMING ARTS CENTH  OPNCPARK E   - Alerus  CENTER a  Page 14    OUR CLIENTS 2007 & 2011 MLS All-Star Game Acrisure Stadium/Pitsburgh: Steelers Alerus Center Allianz Field American! Family Fieldso of Phoenix Angel Stadium ofA Anaheim Arco Arena Assembly Hall8 &N Memorial Stadium /Indiana University AT&T Stadium /Dallas Cowboys Autry Court/ Rice University Bank Atlantic Center Bankers Life Fieldhouse/ Indiana Pacers Barclays Center Baxter Arena /University of Nebraska-Omaha Beaver Stadium atF Penn State University Berry Center, Cypress-fairbanksl Independent Birmingham. Jefferson Convention Complex BMOField/ /L.A. Football Club Breeders' Cup Bridgestone. Arena/ /N Nashville Predators Brookshire Grocery Arena Burton Complex Busch Stadium Cadencel Bank Arena &Conference Center Cajundome & Convention Center/Universitys ofLouisiana at Lafayette California Memorial Stadium Canvas Stadium Carter-Finley Stadium Chase Center/ /Golden State Warriors Chase Field Citi Field City! National Grove of Anaheim City ofA Anaheim City ofE Evansville City of Medicine Hat City of Orlando City of Palm Springs, California City of Stafford City ofT Tacoma Cityo ofTulsa Cleveland Browns Stadium Cobb County Civic Center Cohen Stadium Colorado Rockies Comcast Arena atE Everett Connecticut Tennis Center Coral Sky Amphitheater Cox Convention Center Credit Union Centre Crossl Insurance Arena Daily's Place Amphitheater/ /J Jacksonville. Jaguars Dayton Live DCUC Center Dollarl Loan Center Donald W. Reynolds Razorback Stadium Dunnl Tire Park/Buffalo! Bisons Eastern! States Exhibition Coliseum Emirates Stadium  EverBank Field/J Jacksonville. Jaguars Exposition Park ExtraMile Arena/ /Boise State University FedEx Forum/ Memphis Grizzlies Florida Citrus Sports/Citrust Bowl Ford Center Evansville FordF Field Four Winds Field Fox Theatre Atlanta Frost Bank Center/ /San Antonio! Spurs Gas South! District George Mason University Giant Center/ /Hershey Bears Gillette Stadium/ /New England Patriots Golden 1 Center /Sacramentol Kings Greater Tacoma Convention &Trade Center H-E-BCenter Harborside Event Center Hartford Civic Center Hartford WolfPack Highmark Stadium/Buffalo Bills Honda Center Indiana State Fairgrounds Indiana University INTRUSTI Bank Arena lowal Events Center Jerry Richardson! Indoor Stadium Wofford Jordan-Hare! Stadium /A Auburn University Kaseya Center/ Miami Heat Keeneland Racecourse Kentucky Performing Arts KeyA Arena Kia Center/ /Orlando Magic Kylef Field Renovation LAI Memorial Coliseum/ /University of Southern California Legacy Arenaa atE BJCC Legends Liberty University Lloyd Noble Center/ /U University of Oklahoma Lumen Field/ /Seattle Seahawks M&TE Bank Stadium/ /Baltimore Ravens Mayo Clinick Health System Event Center McLane! Stadium/ /Baylor University Mercedes Benz Stadium MetraPark Millennium' Youthl Entertainment Complex Multnomah. Athletic Club Mumbai Convention Center National Finals Rodeo Neville Arena atA Auburn University NHL Nissan Stadium Metropolitan Government of Nashville & Davidson County Norick Coliseum/ /Oklahoma State Fair Northlands Complex NRG Arena NRG Center NRG Stadium  Page 15    OUR CLIENTS OCVIBE Oklahoma State Fair/ /Park Grandstands Oriole Park at Camden' Yards Pauley Pavilion/UCLA Pavilion at Montage Mountain Paycom Center Paycor Stadium Cincinnati Bengals Pensacolal Bay Center PETCOPark PNC Arena PNCI Park/Pittsburgh! Pirates Portland'5 Centers fort the Arts Pratt & Whitney Stadium atF Rentschler Field Prol lowa USL Prudential Arena Pyramid Arena Rocket! Mortgagel Fieldhouse / Cleveland Cavaliers Rose Bowl Stadium Rose Garden Arena/ /Portland" Trailblazers Rose Quarter Rosenblatt: Stadium Sam Boyd Stadium and) Thel Thomas and Mack Center San! Diegol Theatres Silverstone! Racel Track Simmons Bank Arena SoFi Stadium /LAF Rams /LA Chargers Spectrum Center/ /Charlottel Hornets Sun! Dome /University ofs SouthF Florida Super Bowls XLI&XLI Tampa Stadium Authority Target Center  TCFE Bank Stadium University of Minnesota TCUF Place Tennesseel Performing Arts Center Tennessee State Fairgrounds The Forum/ /University ofl llinois-Chicago The Point- - Dublin, Ireland Tidewater Landing! USL Town of Cary, NC Tsongas Arena Tulane University Tyson Events Center /City of Sioux City Universal Allied University of Arkansas University of California, Berkeley University of Delaware University ofLouisville University of Missouri University of Nevada- Reno University of Oklahoma University of South Carolina- Upstate University ofs South! Florida University ofTexas Arlington Walmart Walmart AMP Walton Art Center Washington! Nationals Westbrook Yale Bowl/ /Yalel University Yankee Stadium  AtVSG, we tailor every solution to our clients'needs and will never take a"one  size fits all'approach. VSG LEADERSHIP  Page 16    group @  SMENUE  GET IN TC HEADQUARTERS  7105PeachCourt, Ste 08Hentw0G.NB7027  615.433.6030  nfo@venuesolutionsgroup.com  Russ Simons, Managing Partner & Chief Listening Officer uss.sImonsevenuesolutionsgroup.com 615.352.6494 mike.wooleyevenuesolutionsgroup.com 615.484.2565 tom.Wilamsevenuesolutionsgroup.com 615.481.6974 Richard Andersen, CVE, Chief lluminations Officer richard.andersenevenuesolutionsgroup.com I 206.747.4544 VENUESOLUTIONE GROUP.COM  Mike Wooley, LEED AP, Partner Tom Williams, LEED AP, Partner For Advantage Training Services:    TOM WILLIAMS, LEED-AP  PARTNER  Tom is a Partner with Venue Solutions Group and has 30 years of progressive public assembly facility management experience, including positions within multiple facility types as well as consulting roles. He has performed virtually every task required ofa venue, from mopping floors to tearing tickets to overseeing an operations department to managing his own 14,000 seat sports and entertainment arena; there is not at facility job that he does not understand. With' VSG, Tom oversees the firm's administration (accounting, legal, insurance, marketing) and provides project management in the areas of guest experience benchmarking, facility condition assessments, and facility operations reviews and analysis. Prior to' VSG, Tom was a facility operations consultant for global design firm Populous. Int that role, he managed guest experience benchmarking programs, consulted on pre- and grand openings, and worked with the firm's designers and architects to help ensure functional and efficient plans. Before Populous, he was General Manager of Brookshire Grocery Arena, a 14,000-seat sports and entertainment arena in Louisiana. Initially employed as the first Director of Operations, Tom oversaw the pre-opening, grand opening, and ongoing efforts of the Operations Department before progressing to assistant GM and finally GM. Tom's experience also includes event and operations work at the Palm Springs Convention Center, administrative responsibilities at the corporate level, and startup of Bridgestone Arena, home oft the Working with the largest contract management firm in the world, he honed his skills related tol budgeting, equipment procurement, contract analysis, operational procedures, and customer service. Past duties have included risk assessment, insurance evaluations, interim staffing placement, and leading  Masters Education of Business Administration, Centenary College ofLouisiana Bachelor of Science, Sports Management, Tulane University Public Assembly Facility Management School at Oglebay Professional Designations Leadership in Energy & Environmentall Design Accredited Professional Memberships International Association of Venue Managers (IAVM) Past Chair, IAVM Sustainability Committee  Nashville Predators.  facility grand opening teams. Example Project Experience: Alabama 4-H Center, Operational Review, Auburn, AL Austin Convention Center, Audio' Visual RFP Management Bridgestone Arena, Grand Opening, Nashville, Tennessee Brookshire Grocery Arena, Grand Opening and Operations, City of Sioux Cily, Organizational Review, Sioux City, IA City oft Tulsa, OK, Private Management Solicitation Cohen Stadium, Facility Assessment, EIPaso, Texas Cross Insurance Center, Business Review, Portland, ME Ford Center Evansville, Operations Consulting and Startup, Indiana State Fairgrounds, Business Consulting, Indianapolis. IN Keeneland Racecourse, Master Plan and Facility Assessment, Kia Center, Operational Consulting. Orlando, Florida  Knoxville CivicA Auditorium & Coliseum, Facility Assessment, L.A. Memorial Coliseum Light Rail Staffing Plan, Los Angeles, CA MetraPark, Operations Consulting, Billings, MT NRG Park, Facility Condition Assessment, Houston, TX Palm Springs Convention Center Condition/ Assessment, Palm Springs, California Paycom Center, Guest Services Benchmarking. Oklahoma City, Oklahoma Paycor Stadium, Facility Condition Assessment, Cincinnait, OH Pinnacle BankA Arena, Financial and Operational Review, Lincoln, NE Carolina Ralston Arena, Operational Review, Ralston, NE State Farm Arena, Organizational Review, Atlanta, GA Tennessee State Fairgrounds, Facility Condition Assessment, Nashville, Tennessee  Knoxville, Tennessee  ASM Global, Guest Experience Benchmarking. Oklahoma City OK KFC Yum! Center, Business Operations Review, Louisville, KY Bon Secours Arena, Facility ConditionA Assessment, Greenville, SC Live Nation, Amphitheater Renovation, Allanta, GA  Bossier City, Louisiana  Evansville, Indiana Lexington, Kentucky  Georgia' World Congress Center, Operational Review, Atlanta, GA PNC Arena Master Plan and CondtionAssessment, Raleigh, North  7105 Peach Court, Ste 108 Brentwood, TN37027 w615.433.600/m6 615.481.6974  SMENUE olutions group @    SECTION 2 and Schedule  group @  SMENUE  Approach  Our Approach  Ina assisting the City with the solicitation, evaluation and selection ofa a contract management firm to provide oversight of  Stafford Centre, we: suggest an approach thati includes multiple phases.  Phase 1-D Due Diligence  Facilitate a virtual kickoff meeting with City and project stakeholders Discuss City goals, concerns, potential outcomes, and RFP content Review current operating agreement and recent financial statements  Provide City withi information on potential process, bidders, timeline, investment, etc. and other general  information as requested  Phase 2- Scope of Work (RFP) Development  Create timeline of entire bid process for City's approval Create initial draft of Scope of Work (SOW)  Create front end documentation (FED). - this would include an Introduction, Timeline, howl bidders ask ques- tions, background information on the two venues, funding description, define an objective, description ofs sub- mittal requirements, description ofe evaluation process, as well as incorporating any Cityr requirements such as reservation of rights, publici information, conflicts of interest, solicitation, etc. Should the City not require these items, VSG will work with City representatives to determine which, if any, should bei included in thel RFP Revise SOW and FED as necessary toi include City review and comments (City determines who will review) Develop al list of potential and qualified national, regional, and,i if applicable, local bidders Facilitate the development oft the bidding process (timeline, how questions would be answered, interview for- mat, bid scoring system, etc.) andi make recommendations as needed Identify and assemble Ewhibts/Atachments fori inclusion in official RFP package (exhibits would include, but not bel limited to, facility plans, operating budget history, capital budgets, current organizational charts, etc.) VSG will assemble entire RFP document, subject to City's approval Assist City with responses to questions from proposers  Phase 3- Pre-Proposal Meeting  Facilitate and attend/manage Pre-Proposal meeting and tour (VSG ons site)- we recommend thisi is mandatory Research, with City assistance, and prepare written response to all issues or questions raised at Pre-Proposal  for all bidders  Meeting (will bei issued by City as an addendum to the RFP)  Page 19    SECTION 2 Schedule  group @  SMENUE  Approach and  Our Approach  Phase 4- Proposal Evaluations  Provide a written qualitative andlor quantitative evaluation of all proposals received (Cityt to approve or pro-  vides scoring or ranking system, if desired)  Develop highl level financial projections based on proposed terms from each bidder Participate in evaluation committee meeting in an advisory capacity (virtually) Assist the evaluation committee ini identifying top proposal(s)  Phase 5-In-Person Presentations and Evaluation Develop at format fort the presentations  Develop, with Cityi input, a scoring system for oral presentations and evaluation format  Provide the evaluation committee with recommended questions Facilitate and attend presentations (VSG on site)  Lead evaluation committee in review oft the presentations, including pros and cons of each presentation and  written proposal  Phase 6- Selection and Contract Negotiation  Facilitate or participate with evaluation committee to select best proposal for City  Asssit City with negotiation process, evaluating potential terms not previously disclosed in the written propos- Note: VSG's position is to provide information and clarification for City to make ani informed decision on the  als or presentations, including terms conceived byt the City  award; we will not make a recommendation on thet firm with whom to negotiate.  Page 20    SMENUE Tolutions groupo  SECTION 3 Sample Projects  Venue Name: Location: Description: VSG Role:  City National Grove ofA Anaheim Anaheim, CA The venue is a 1,700 seat live event entertainment theater. VSG created the Request for Proposal for fullr management oft the venue, coordinated the mandatory pre-bid meeting on site, evaluated proposals, and provided information to the City that enabled them to make ther mosti informed choice possible.  Venue Name: Location: Description:  BOK Center and Tulsa Convention Center  Tulsa, OK  OSXGNL  The arena is a 19,000-seat sports and entertainment venue, and the convention center is a 310,000 square foot meeting VSG created the Request for Proposal for full management of the venues, coordinated the mandatory pre-bid meeting on site as well as bidderi interviews, evaluated proposals, and provided information to the Cityr relating toi industry standards terms and  facility.  VSG Role:  conditions.  Page 21    SECTION 3 Sample Projects  group @  SMENUE  Venue Name: Location: Description:  Stafford Centre Stafford, TX  The venue contains a 1,154-seat performing arts center and 25,000 square feet ofb ballroom andi meeting space. VSG created thel Request for Proposal for full management oft the venues, coordinated ther mandatory pre-bid meeting ons site as well as bidder interviews, evaluated proposals, and provided information to the City that enabled them to make the most informed choice possible.  VSG Role:  Venue Name: Location: Description:  Kentucky Performing Arts (KPA) Louisville, KY  KPAI is responsible for operating three performing arts theaters, at fourth stand alone theater, and ai fifth venue thati is akin toa al House of Blues, although not open for After performing an Operational and Organizational. Analysis, VSG was further engaged to assemble an RFP to outsource engineering, security, and housekeeping services. We crafted the RFP, evaluated the submittals and assisted KPAin determining the best proposer for the work.  daily bar service.  VSG Role:  Page 22    SECTION 4 Fee Schedule  group @  SMENUE  Flat Fee:  $40,000.00, inclusive of travel for two (2) trips to Stafford, Texas  Billing Schedule: AtConclusion of Phases 1&2 Phase 3 Phases 4&5 Phase 6  Invoice Submitted to City 40% of Fee 20% of Fee 20% of Fee 20% of Fee  Page 23    Susan Ricks From: Sent: To: Subject:  Tom Williams Thursday, November 21, 2024 6:36 PM Susan Ricks Re: Proposal from VSG  Sure. Just to write the RFP would be 29000ASePae to Stafford. Everything I do would  be from my office.  Let me know if you need anything else.  Tom  Tom Williams Partner  Venue Solutions Group 7105 Peach Court, Suite 108 Brentwood, TN 37027 Tel( (615) 481-6974  From: Susan Ricks SAck@stafordixgove Sent: Thursday, November 21, 2024 5:59PM To: Tom Williams Subject: RE: Proposal from VSG  Good afternoon Sir can you also please give me ap price just to write the RFP with nothing elsei included? City  Council is asking fort the quote both ways. Hopey you had a great day'!! Susan Ricks From: Tom' Williams Sent: Friday, November 8, 20248 8:51A AM To: Susan Ricks SNics@stalordixgov, Subject: Proposal from VSG operator for Stafford Centre.  Hi Susan. Attached please find our proposal to facilitate the process of evaluating and selecting an  Let me know if you have any questions and have a good weekend.  Tom