MINUTES SPECIALJOINT MEETING  HEATH MUNICIPAL, BENEFITS CORPORATION (HMBC) and HEATH ECONOMIC: DEVELOPMENT CORPORATION (HEDC)  TUESDAY, SEPTEMBER 17, 2024,5 5:30P.M.  ATTENDING:  JUSTIN SAUNDERS, PRESIDENT MIKEAILINSKAS, VICE PRESIDENT JEREMIAH MCCLURE, EX OFFICIO CYNTHIAALLEN DOUGLAS BARKLEY MYLES HUNTER RICH KOEPKE  1. President Justin Saunders called the Heath Economic Development Corporation (HEDC) and Heath Municipal Benefits Corporation (HMBC) meeting to order at 5:35 p.m.  2. Public Comment  There were: no public comments. 3. Items for Individual Consideration  3.a Discussion and Action Regarding the Minutes oft the. August 20, 2024, Regular  Meeting.  MOTION: MOTION MADE: SECONDED: APPROVED:  APPROVE THE MINUTES OF' THE. AUGUST 20, 2024, PASSED UNANIMOUSLY BYTHOSE: PRESENT  MEETING. BARKLEY KOEPKE  3.b Discussion and Action Regarding Council, Staff and Board Member Reports Staff liaison Suzanne Brooke reported on the completion of the Parks And Trails of Heath (PATH) SOW Heath project of planting wildflowers at City sites including thet two entrances to The Reserve; National Night Out in Heath; a new Veterans Day Ceremony, and the 2024 ISCA World Championship being hosted at. Rush Creek Yacht Club October 12-19. A marketing map pushing visitors coming from all over the world to Heath restaurants and services was developed Assistant City Manager. Aaron Adel introduced new. Director of Community Development David  and provided tol Rush Creek Yacht Clubi to distribute at the event. Gonzalez and Director of] Public Works Bryan Creed to the Board.  3.c Discussion and Action Regarding Business Prospect in The Reserve. (J.Saunders). President Saunders moved this item regarding the restaurant and community gathering space approved in concept for' The Reserve by the Board ati its August 20 meeting to proceed the  Executive Session.  September 17, 2024- Heath Economic. Development & Municipal Benefits Corporation- - Minutes  Page 1of3    3.d Discussion and Action Regarding Re-Igniting an Expanded Marketing Plan for The  Reserve and Available City-Owned Properties. (J.S Saunders).  President Saunders reviewd thei marketing for The Reserve, which includes the original branding in 2017; a branding refresh in 2022; and a targeted, rifle approach outreach to desired prospects launched ini the Winter of 2023. The effort employed personal contacting; the city's resources including the newsletter, website and social media to: reach local citizens; and one national advertorial. Targeted prospects responded butl lacked the resources to execute a President Saunders asked Brooke to review an analysis prepared ofThe Reserve's: marketing strengths, weaknesses, opportunities and threats. Afterwards, the Board discussed the benefits of appointing a Marketing Committee to further research ai real estate marketing strategy for The Reserve and other city-owned properties. Douglas Barkley, Myles Hunter and Rich Koepke agreed to serve on the committee: and report back to the Board at its next meeting.  ground-up project.  4. Convene Executive Session.  President Saunders convened the Executive Session at 5:55 p.m.  5.  Reconvene Open Session.  President Saunders reconvened into Open Session at 6:401 p.m. and requested ai motion regarding the business prospect in' The Reserve, which was approved in concept at the August 20 meeting pending an agreement between the HEDC/HMBC Board and business prospect on the terms for The terms for the Ground Lease and Economic Development Incentive agreements were: read in the Open Session prior to the Motion and are attached with the replat ofLot 1At to these: minutes.  a Ground Lease and an. Economic Development Assistance agreement.  6. Additional Items for Consideration  6.a Project and Request for Economic Development Assistance for Site in' Thel Reserve,  the HMBC-Owned Land. (J.Saunders)  MOTION:  APPROVETHE TERMS OF A GROUND LEASE. AND. AN ECONOMICDEVELOPMENTINCENTIVEAGREEMENT FOR THE RESTAURANT. AND COMMUNITY GATHERING BUSINESS TOI BELOCATEDI INTHE. RESERVE ONTHEI RE- PLATTED LOT 1A. AND RECOMMEND THAT COUNCIL DOTHE  SAME. ZILINSKAS ALLEN  MOTION MADE: SECONDED: APPROVED:  PASSED UNANIMOUSLYBYTHOSE PRESENT  6. Adjourn  At 6:45 p.m., President Saunders adjourned the meeting.  September 17, 2024- - Heath Economic Development & Municipal Benefits Corporation- - Minutes  Page2 2of3    APPROVED:  JUSTIN SAUNDERS PRESIDENT  SUZANNEI BROOKE he BOARDLIAISON  September 17, 2024- Heath. Economic. Development & Municipal Benefits Corporation- - Minutes  Page3of3