MIEETING MIINUTES WEDNESDAY,ULY10, 2024, 6:001 PM  ECONOMIC DEVELOPMENT ADVISORY SPECIAL COMMITTEE MEETING  MIEMBERS PRESENT: Wetmore, Grant (Chair) Dean, Tamara (Vice Chair) Rayner, Erin (Town Council Liaison). REMOTE Grossman, Warren (Committee Member) Dayton, Amanda (Committee Member)  NOTE1: The new EDAC bylaws havel been approved, all regular meetings from now on will start at 6p NOTE2: Nol EDAC: meeting in August, the next meeting is scheduled for' Tuesday, Sep 3 at 6p int the  on the first Tuesday oft thei month unless otherwise rescheduled.  Town Hall Heritage Room.  MEMBERS ABSENT: Murphy, Tim (Committee Member) STAFF PRESENT:  Heather, John (Economic Development Advisor) Lawrence, Boyd (Planning Manager) CALLTO ORDER: INTRODUCTIONS  Chair Wetmore called the meeting to order at 6:041 PM. Thel Pledge of Allegiance followed.  Pert the request of Committee Member Grossman, EDAC and staff made briefintroductions. Committee  Member Grossman added that this should be ai regular agenda item.  ANNOUNCEMENIS:  a. This week the' Town has issued a Drought Advisory. See the Loudoun Now article. b. The EDAC Quarterly Report to the Town Council is due. July 17, 2024 for the. July 23,2024 Town Council Meeting Work Session agenda packet. (The dates for this have been updated from C. All EDAC: members with terms expiring in September should contact the' Town Clerk.  new information posted by the Town Clerk.)  APPROVALOFI MEETING MINUTES:  The 06/04/24 EDAC Meeting Minutes were reviewed and approved unanimously. CITIZEN/BUSINESSATTENDANCE & COMMENTS: a. Ms. Valerie Cury from the Blue Ridge Leader & Loudoun Today.  PRESENTATIONS: None.    Economic Development Advisory Committee. Meeting  July11,2024 Page2of5  DISCUSSIONI ITEMS:  Note: The following Agenda Discussion Items reflect EDAC's 5 Priorities for FY2025:  1) BUSINESS ENGAGEMENT a) Sweet Rose Café  Owner Pricilla would! like to become involved in EDAC and the Main Street Program. Continuing attention by staff with PBA for "poster Committee input" added at an appropriate PBA: monthly: meeting to continue resident and business owner. EcDev: input. 1) Purcellville Cannons baseball game on. July 17th; the PBA will sponsor 50% oft the ticket iv) PBA Membership & Fireman Appreciation Day at thei firehouse in August (TBD)  b) Purcellville Business Association  price to PBA members.  iii) PBA's monthly meeting in. July willl be a field trip (TBD).  c) Business Ribbon Cutting  Luna Sol Chiropractic scheduled for Sept 6.  1) Other potential ribbon cuttings TBD: Catoctin Metal Finishing; True Health Now Urgent  Care.  iti) Staff to transmit a detailed schedule ofi future ribbon cuttings.  d) Next EDAC: Business "Meet & Greet"  i) The May 221 EDAC: Meet & Greet at the American Legion was a great success with over 50 participants. EDAC at the. June monthly: meeting agreed that similar informal Meet & Greet i1) EDAC: agreed to begin preliminary planning for an October Meet & Greet at the breezeway at  events should bel held 3x a year choosing different Town locations.  the Shoppes at Main & Maple. 2) HISTORIC DOWNTOWN REJUVENATION a) Virginia Main Street Program  i) In. June the' Town Council passed thei required Town participation resolution to join the Virginia Main Street program. There arei no funding requirements. During Council discussion, concerns were raised about having a balanced PVL Main Street Association with iii) On August 13 aj planned VMS101 Workshop with the VMS regional manager will focus on 4 sessions: 1)b historic district walkabout with staff, 2) VMS101 for staff/ committees; 3)  representation from residents and not only businesses. ii) Application received and approved by VMS on June 13, 2024. VMS101 for residents; 4) VMS/PVL action plan. Times TBD. b) Historic Downtown Master Plan and Design Guidelines Project Update  ) The Planning Dept RFQ (Request For Qualifications) due June 12th received 6 excellent Staff has submitted a $25,000 grant application to Loudoun Economic Development to assist ini master plan project funding, approval / disapproval notification should be by mid. July. in) Extensive EDAC discussion regarding the importance oft this] project, including: 1)Historic Downtown Revitalization has been aj priority comprehensive plan recommendation for decades; 2) Historic Downtown Revitalization is ai top EDAC priority for FY2025;3 3) building owners are reluctant to invest until master plan issues are addressed such as  proposals that have been ranked.    Economic Development. Advisory Committee. Meeting  July11,2024 Page3of5  infrastructure, power lines, streetscape, parking and especially the design guidelines which iv) Staffi indicated that the window is soon closing to schedule the resident charrette phase for the fall with the final report by the end of the year; ifnot, al late-spring charrette would lead toa MOTION #1: Motion to notify the Town Council of EDAC's support of the Historic (1) Motion made by Member Grossman /s seconded' by Member Dayton/approved  will ensure consistency with thet town character.  final: report by August.  Downtown Master Plan & Design Guidelines project.  unanimously.  Collaboration with thel PVL Arts Council  Ani invitation! has been extended to Arts Council tol begin discussions on beautification and civic art in the Historic Downtown and otheri important business areas. ii) Discussion regarding potential PVL events fort the W&OD Trail 50-year Celebration scheduled for Sep 7,2024. Seel htps/www.novaparks.comevents/wod-tral-S0th- ifi) Staff will meet with Arts leadership first, an invitation will be extended toj join the Sep EDAC iv) Iconic "must see" civic art projects discussed to draw visitation from VA7 and encourage i) Discussion regarding a special Town commemoration for Mr. Nichols recognizing his Nichols Hardware management mentioned at thel PVLI Downtown Business Owners Meeting inl May that redevelopment ofthe Nichols buildings would be considered after Mr. Nichols passed. It was speculated that one oft the Nichols Hardware warehouses may need extensive ili) It was noted that the N215t Streetside warehouse may possibly: make an excellent performance  anniversary. meeting.  social media selfie promotion.  d) Passing of Mr. Ken Nichols of Nichols Hardware contributions to the' Town and residents.  renovation.  theater (see The Crooked Road: Virginia's) Heritage Music Trail).  3) REGIONAL AND: STATE EC.DEV & TOURISM COLLABORATION a) - $25k Loudoun Tourism Grant Application Update Awardee announcement ini mid. July Aug 15] 10830-1230 |Train Station Sep 25 1000-1600 Train Station 45-minute private sessions  b) Loudoun Small Business Development Center Business Plan Boot Camp c) Loudoun Economic Development Small Business Office Hours d) Visit Loudoun Certified Tourism Ambassador Workshop i) Staff & committee workshop int the planning stages for September ii) Will work with PBA: for a. PVLr resident workshop ) Loudoun Group Home Main St/23rd St  The Vice Mayor and' Town Manager will request ai meeting with Loudoun County Senior  Deputy County Administrator Erin! McLellan.    Economic Development Advisory Committeel Meeting  July11,2024 Page4of5  ii) EDAC: members would like further research on thel home's historical status and whether it  can be replaced.  4) TOWNI BUSINESS PROCESSES  a) New Commercial Project Tracking Webpage Upgraded Now has excellent mapping and design concept functionality. 11) Seeb ittps/www.purcelvlleya.goyleProject-Tracking b) Doing Business in] Purcellville Booklet Guide Update 1) Inj progress, will need significant input from the Planning Department. a) Town Ec.Dev: and EDAC Webpages and Social Media Updated 1) See:1 tpswwwpurcelvieonomeDevelcopment 11) See: tips/www.facbokcomppnlephphed-6155709640635  5) TOWN BRANDING/MARKETING  iii) See: tps/www.purcellleva.gov/6w/Pconomc-Development-Advyisoy-Committee  COMMITTEE MIEMBER COMMENTS a. Town Commercial Vacancy Rate & Prices  Chairman Wetmore related a very low PVL commercial vacancy rate of 2-5%. Average costs for PVL commercial rental are approximately $27/sfand for sales at $260-280/sf. ii. The Purcellville Harris Teeter grocery store is slated tol be sold to C&S Wholesale Grocers as] part the proposed merger between industry giants Kroger and Albertsons. See the  Loudoun Now article.  b. Town Council Annexation Discussion C. Junior Member. Application of] Isaac Lubben  1. The Vice Mayor summarized county-land annexation issues discussed at the 07/09/2024  Town Council meeting.  Mr. Lubben is al Political Theory student at. Patrick Henry College. He is 21 years old, and will turn 22 in. June. 20171 thus making him eligible as a. Junior Member until his ii. MOTION #2: That the Economic Development Advisory Committee (EDAC) appoint Mr. Isaac Lubben as an ex officio Junior Member of EDAC eligible until his 22"d birthday for a term from September 1, 2024 through June 16, 2025 or until Motion made by Chair Wetmore/seconded by Member Dean /a approved  birthday.  another appointment-has been made.  unanimously.  STAFF COMMENTS a. EDACI Bylaws Approved  i. Staff will send the official copy to EDAC: members. b. PVLCommercial Project Status Update  Recommendation that staff present a summarizing spreadsheet of current project under  development. PLACER AI Platform Acquired  Planning managerI Lawrence summarized the recent purchase oft thel Placer AI platform that tracks cell phone usage in chosen "geofenced" areas to determine out oftown visitation,    Economic Development. Advisory Committeel Meeting  July11,2024 Page5of5  length of stay, and' Town locations visited. Very important for event grant reporting, determining top visitor markets, and providing data for street transportation analysis. 1. Staffand VMI Rayner have begun outlining the EDMP. Staff have requested assistance and 1) APPROVED MOTION #1: Motion to notify the Town Council of] EDAC's support oft the  d. PVL Economic Development Master Plan  funding from Loudoun Economic Development.  TOWN COUNCIL, ACTIONI ITEMS TOWN CLERK ACTION ITEMS  Historic Downtown Master Plan & Design Guidelines project.  APPROVED MOTION: #2: That thel Economic Development Advisory Committee (EDAC) appoint Mr. Isaac Lubben as an ex officio. Junior Member of] EDAC eligible until his 22nd birthday for at term: from September 1, 2024 through June 16, 2025 or until another  appointment! has been made.  EDAC/STAFF ACTIONI ITEMS  1) EDAC QUARTERLYI REPORT: The EDAC Quarterly Report to the Town Council is due July 17, 2024: fort the. July 23, 2024' Town Council Meeting Work Session agenda packet. 11) OCTOBER. EDACI MEET & GREET: Staff will determine if the Shoppes at Main & Maple  Staff will submit a draft forl EDAC: review byl Monday, July 15th. "breezeway" can be reserved for the EDACinformal public forum.  ADJOURNMENT  With: no further business to discuss, Chairman Wetmore adjourned the meeting at 07:40pm.  MEL  Tamara  Vice Chair  IBB  05753  John] Heather, Economic Development Advisor