SERTY 4,  o  LIBERTY! HILL EDCI BOARD OF DIRECTORS MEETING MINUTES Wednesday, February 21,2024 5:001 PM Municipal Courtroom/ /City Council Chamber 2801 Ranch Road 1869, Liberty Hill,TX 78642  Board Directors: Amy Gandy Robert Baughn Demetrice Gonzalez Tiffany Stillwell, President Absent: Ashley Vaughan Branden Maiorano City Staff:  Mary Poche, Executive Directorl LHEDC Sidney Smith, Director ofF Finance Rebecca Harness, Executive Assistant  1. CALLTO ORDER  President Stillwell called the meeting to orderat 5:00 PM. Demetrice Gonzalez gave the invocation and President Stillwell led the pledge ofallegiance to the US and Texas flags.  2) PUBLICI COMMENTS  Public comments relaled l0 posted agenda items are welcome by the LHEDC Board. Individuals who wish 10. speak must complete a Public Comment Form and present the form to the Cily Secretary before the meeting is called 10 order:. Individuals will be allowed to. speak up t0 three (3) minules on aposted agenda item. Alternatively, Public Commen!s related to posted agenda items may be submitted. byemail to modllaelEsser before 3:00. PMI the day of the meetingfor  comments to be read at the 5:00 PMI meeting by the Cily. Secretary.  None.  Liberty Hill EDC Meeting minutes,  February 21, 2024  Page 1 of7  50    3) EXECUTIVE DIRECTOR'S UPDATE a) Executive Director Report for February 2024.  Mary Poche', Economic Development Director, presented her Director's report int the packet and asked the board ifthey had any questions. Tiffany Stillwell asked Mary what her priorities were for the next month. Mary responded she would be finishing up items in the new EDC office, working on the RFP's for Opportunity Austin, following up with Williamson County EDP on the South Korean trip, March will be al Fam Tour with site selectors (brunch at Dahlia café), Interviewing for thel Economic Development Coordinator position. Focusing on industrial Tiffany Stillwell asked Mary Poche' who does the posting on the Social Media accounts. Lorie Vincent with Acceleration by Design does the social media postings every other Tuesday through Lorie and Gatekeeper service. Social media focus is on Facebook and Linkedin. Tiffany Stillwell requested the social media reports from Gatekeeper. Robert Baughn asked that the Robert Baughn asked Mary Poche' ifHalff. Associates was doing a good job on the Downtown Revitalization Master Plan andi ift the EDC would be on the hook for additional cost? Mary Poche responded that they have bi-weekly on Thursday at 9:00. Mary received Halffs invoice yesterday and they have reached their scope milestones. There will be no additional cost to the EDC. Mary spoke about meeting she had with Meredith. Johnson a historic preservation company engaged by Halffr regarding a historic preservation classification for Liberty Hill downtown. Mary informed the board that sometime during the last two weeks ofMarch there will be a special meeting with Robert Baughn asked Mary Poche' ift the City was including preservation standards in its new code? Mary will follow-up with Paul Brandenburg and McKenzi Hicks on this code question. Robert Baughn asked for flow chart from planning that lays out the process for Development. Mary referred the board to the chart that is on the planning department website. Demetrice Gonzalez asked Mary about the YMCA Survey Report presentation. Mary responded that the presentation has been postponed until after the election in May.  development.  Gatekeeper reports be a part ofMary's monthly director reports.  Halff Associates.  4) TREASURER'S REPORT  a) Treasurer'si report from Director of Finance Sidney Smith for. January 2024, include Sales Sidney Smith, Finance Director, presented the financial report that was in the agenda packet and fielded questions from the EDC board. Tiffany Stillwell asked for clarification on the sales tax percentage. Sidney responded ifannexed between 11.3.2015-5.1.2021 that .25 % goes to Library District, 1% goes to ESD and. .75% goes to City. Ifannexed after 5.1.2021 the ESD receives 1.75%, the library districtreceived. .25% and the City receives 0%. Robert Baughn asked what areas encompass the library district and Sidney responded it is tied to Liberty Hill ISD. Tiffany Stillwell asked Sidney if there was any way to get more detail of what the check was for and Sidney responded no. Amy Gandy also asked Sidney under the expenses portion oft the report ifthere is a way to describe what property that expense was for. Tiffany also requested for the  Tax report. (S. Smith)  Liberty! Hilll EDCI Meeting minutes,  February21, 2024  Page 2of7  51    expenses portion to have more detail. Sidney responded that InCode only allows fora a certain amount of characters and there was not enough room to include additional detail. The board expressed concern about the expenses and would like more detail. Mary and Sidney informed the board that she and Sidney review and approves all invoices being submitted for payment. Tiffany Stillwell requested Mary to look at all the rental agreements to determine ifthe EDC is  charging enough for the rental of the facilities that the EDC owns.  5) REPORTS  Steve Schiff, Liberty Hill Chamber of Commerce President, provided an update to the EDC Board oft the Chamber Events. Mr. Schiff thanked Greg Parma and Ashley Vaughan for their assistance in the mock competition and mentoring program. Mr. Schiff gave an update on the Liberty Hill ISD DECA program: 46 students made it to District, 25 ofthose students went to state, and 5of those students are going to International. Mr. Schiffasked the board for volunteers on Pitch night scheduled for May gth to assist with judging. The Chamber will be hosting a fundraiser Gala on September 26h at Reunion Ranch. Steve provided the board with a Save the Date Invitation for the gala. The Chamber is in the process ofupdating its website and Mary will share her contacts for website companies with Kelly Michael. Steve informed the board that there are currently 12 Kelly Michael, Liberty Hill Chamber of Commerce Executive Director, gave an update on the number of Chamber members. At the end of2023 there were 260 Chamber members. In 2024 the Chamber forecasts 48 new members and hope to break 300 members this year. Robert Baughn asked Steve Schiff about the Development Alliance the chamber has started hosting. Steve responded the first meeting has already occurred and the Chamber will be hosting this event on a quarterly basis at Rockpointe Church. The Chamber does charge for individuals to attend the Development Alliance. At the first meeting the Chamber had over 60 people attend.  active ambassadors int the Chamber program.  REGULAR. AGENDA  a) Discussion, consideration and possible action regarding June 21, 2023 Regular Called Motion: Motion by Robert Baughn, seconded by Demetrice Gonzalez, to approve, as presented the meeting minutes from the. June 21,2023, Regular Called LHEDC Board meeting. Motion carried unanimously by a vote of4-0.. Ayes: Baughn, Gonzalez, Stillwell, Discussion, consideration and possible action regarding meeting minutes from the LHEDC Motion: Motion by Amy Gandy, seconded by Demetrice Gonzalez, to approve, as presented the meeting minutes from the January 17,2024, Regular Called LHEDC Board meeting. Motion carried unanimously by a vote of4-0.. Ayes: Baughn, Gonzalez, Stillwell, and  Meeting Minutes. (R. Harness, E. Simpson)  and Gandy. Nays: 0. Abstentions: 0.  Board of Directors Meeting January 17,2024. (E. Simpson)  Gandy. Nays: 0. Abstentions: 0.  Liberty Hill EDC Meeting minutes,  February 21, 2024  Page 3of7  52    c) Discussion, consideration and possible action regarding meeting minutes from the LHEDC Board of Directors Joint Meeting with City Council on Monday, February 12, 2024. (E. Motion: Motion by Robert Baughn, seconded by Amy Gandy, to approve, as presented the meeting minutes from the February 12, 2024, LHEDCI Board of Directors Joint Meeting with City Council. Motion carried unanimously by a vote of4-0. Ayes: Baughn, Gonzalez, d) Discuss, consideration and possible action on engaging a consultant to procure grant  Simpson)  Stillwell, and Gandy. Nays: 0. Abstentions: 0. opportunities for Project Redo. (M. Poche')  Mary Poche', Economic Development Corporation Director, asked the board ifit would like to use the services ofa grant writer. Mary will follow up with CAPCOG: and see who they would recommend. Tiffany Stillwell responded "absolutely" and asked that Mary pursue the cost for such service. Tiffany suggested that Mary reach out to Halff Associates because this Motion: Motion by Robert Baughn, seconded by Demetrice Gonzalez, to approve Mary Poche' find, source and pursue multi-consultant options, and bring initial vetting of potential candidates for grant management and costs to EDC board. Motion carried unanimously by a vote of4-0. Ayes: Baughn, Gonzalez, Stillwell, and Gandy. Nays: 0. Abstentions: 0. e) Discuss, consideration and possible action on picking a date, plan development: and how to Mary Poche', Economic Development Corporation Director, asked the EDC board how it would like to proceed with the Developer's Forum. (I)piggyback with Chamber, or (2) Fam Tour like Williamson County EDP does. Ifthis option, when? Robert Baughn suggests that The EDC board members made the following requests: Amy Gandy would like answers on the water situation and utilities. Robert Baughn would like for someone from Public Works and Planning Department to attend the EDC meeting. Tiffany Stillwell asked Mary Poche' to make a formal request for McKenzi Hicks and David' Thomison to be at the next EDC meeting for an update on the water situation. Demetrice Gonzalez asked ifthere was a place where the community could go look and see what the water status is. EDCI Board gave Mary Poche' direction to coordinate with Steve Schiff with Liberty Hill Chamber to have the EDC: sponsor or be on the panel at the next Development. Alliance meeting. Mary will also look into thel EDCI hosting a tour at the following Development Discuss, consideration and possible action on creating a User Guide for developing in Mary Poche', Economic Development Corporation Director, presented thisi item that she received from Paul Brandenburg, City Manager. Mary was tasked with "Work with Planning and Development on the creation ofa User Guide for Developing in the Downtown including How To  item is downtown specific.  executive al Developer's Forum. (M. Poche')  the EDC piggyback on the Chamber events.  Alliance meeting. Downtown. (M. Poche')  Libertyl Hill EDCI Meeting minutes,  February 21, 2024  Page 4of7  53    ?FAQ's, Checklists, Links, and how we can assist investors in our downtown and making sure that the City is not an impediment to downtown redevelopment but a partner in facilitating their success." Mary commented that she brought this item to the EDC board because she was looking for direction and clarity on how to proceed. Robert Baughn suggested the City have an expedited permit process with expedited fees. Afterboard discussion it was recommended that Mary work with Paul and the Planning & Zoning Commission. The board also directed Mary to follow-up  with Paul for the end goal and for clarity. Discussion and no action taken.  Presentation of new marketing collaterals and google analytic report. (M. Poche') Mary Poche', Economic Development Director, introduced item and pointed EDC board to the google analytic report in the agenda packet and went over the findings. Lorie Vincent with Acceleration by Design will provide Mary Poche' with some grant information and resources. Lorie informed the EDC board that there are funds available through the USDA and EDA. Lorie referred Mary to some user guides she came across ina Lorie Vincent with Acceleration by Design gave a presentation oft the Marketing Summary for Liberty Hill EDC. See attached power point presentation. Lorie will follow-up with Mary next week to drop in appropriate pictures and content in the foundational brochure. Lorie informed the board that the EDC social media campaign starts next week. Lorie will be posting every other Tuesday through the rest oft the year according to the calendar in the presentation. Mary will review every post before it goes out. Tiffany suggested alternating the posting day. Tiffany asked Lorie about the ISD being included on the social media campaign. Demetrice Gonzalez suggested sharing the ISD information. Amy Gandy asked Lorie ifc commenting would be turned off on the posts, Lorie responded not at first because we have to build the base for it, but after a few months the comments could be turned off. Amy suggested having a few educational pieces to let the community know what the EDC can and cannot control. Robert Baughn would like to see transportation added to the social media campaign calendar. Robert Baughn asked how closely the social media post comments will be monitored, Lorie responded that she and her team will be monitoring. The board had al lengthy discussion regarding social media posts and who will monitor and respond to the comments. Lorie played a 20 second video for the EDC Board showing examples of types of  google search. Lorie will send Mary some links.  videos her company can create. from City Staff. (T. Stillwell)  h) Discussion, consideration, and possible action on Downtown Action Plan deliverable needs Tiffany Stillwell presented this item and informed the board that this is a document that Paul Brandenburg created when he was the Interim Economic Development Corporation Director. Tiffany asked ifanyone was maintaining this list and ifit should be maintained. After further discussion by the board, it was determined that the list was no longer necessary.  No Action Taken.  Liberty Hill EDCI Meeting minutes,  February 21, 2024  Page 5of7  54    Discuss, consider and possibly take action regarding accepting the resignation of Gregory Tiffany Stillwell combined items (i) and () and informed the board that there isa subcommittee working on this and the board has no recommendation at thist time.  Parma. (T. Stillwell)  No Action Taken.  Discuss, consider and possible take action to forward a recommendation to City Council Tiffany Stillwell combined items (i) and G) and informed the board that therei is a subcommittee working on this and the board has no recommendation at thist time.  regarding filling the vacancy left by Greg Parma. (T.Stillwell)  No Action' Taken.  7) CONVENE TO EXECUTIVE SESSION  The LHEDC Board President will convene the EDCI Board to Executive Session pursuant to' Texas Government Code $551.071 Consultation with Legal Counsel and' Texas Government Code $551.087- - Economic Development Negotiations. No action will bet taken in Executive Session. a) Discuss, consideration and possible action on Project Redol Letter ofE Engagement. (M. b) Discuss, consideration and possible action on Project Fore. c) Discuss, consideration and possible action on Project Farm. (M. Poche') d) Discuss, consideration and possible action on Project Vintage. (M.Poche') e) Discuss, consideration and possible action for Project Rock-n-Roll. (M. Poche')  Poche')  Tiffany Stillwell convened the Executive Session at 7:24 p.m. Tiffany Stillwell reconvened the Regular Open Meeting at 7:54 p.m.  8) RECONVENE TO: REGULAR SESSION  The LHEDC Board President will reconvene the EDC Board tol Regular Session following Consultation with Legal Counsel pursuant to Texas Government Code $551.071 and' Texas Government Code $551.087 = Economic Development Negotiations. The Board will entertain a) Discuss, consideration and possible action on Project Redo Letter of Engagement. (M. b) Discuss, consideration and possible action on Project Fore. Discuss, consideration and possible action on Project Farm. (M. Poche') Discuss, consideration and possible action on Project Vintage. (M. Poche') Discuss, consideration and possible action forl Project Rock-n-Roll. (M. Poche')  discussion related to the matters outlined below.  Poche')  Liberty! Hill EDCI Meeting minutes,  February 21, 2024  Page 6of7  55    Motion: Director Baughn moved, and Director Gonzalez seconded, to remove the $50,000 per year cap on the $2,000 per employee incentive paid to GolfCart King i.e. Project Fore and make that dollar amount whole per the agreement that Aaron Goldie the owner of Golf Cart King thought that he had signed but not to have exceed the overall performance agreement of $300,000. Motion carried unanimously by a vote of4-0. Ayes: Baughn, Gonzalez, Stillwell, and Gandy.  Nays: 0. Abstentions: 0.  The next Liberty Hill Economic Development Corporation meeting will be held on March 20, 2024 at  5:00 p.m.  9) ADJOURNMENT  With no further business on the agenda, and no objections from the Board, President Stillwell PASSED AND APPROVED on March 20 2024 by the Liberty Hill Economic Development Corporation Board ofl Director on vote of 5 AYES, _NAYS,  adjourned the meeting at 7:55 PM.  and  ABSTENTIONS.  THakshOle LHEDCI Board President/Presiding' Officer  Board or City Secretary  impaine  1  Liberty Hill EDC Meeting minutes,  February21,2024  Page7of7  56    MARKETING SUMMARY FOR  LIBERTY HILL EDC February 21, 2024  LIBERTY HILLEDC  57    In Production: website  New Design that coordinates with new  11x17 Foundational Brochure (print & digital 40 One Page Topical Brochures* (print & IInfographic* (print & digital) Business Cards (print & digital) Stationery, envelopes & cards Social Media graphics & videos  digital)  Williamson County LHEDC Contact Page  Optional/Later:  Target Market Postcards Additional Topical Inserts Coordinating Templates for Slides Signs and Banners  LIBERTY HILLEDC  58    LIBERTY HILLEDC 2HEI a 37793AH MARY POCHE' D2IAI DIRECTOR OF ECONOMIC DEVELOPMENT 3X1748 806 Main Stl Liberty Hill TXI 78642 512.966.2525C mopchagbertyhiltugo bertyhiledc.com  ALIBERTY HILLEDC  BERTT  LIBERTVHILIEDGCOM  BERTY  HLIBERTY HILLEDC  59    LIBERTY HILLEDC  SOCIAL MEDIA CAMPAIGN 2024  February 261 Video March 121 Vibrant Downtown Vibe March: 26 Target Industry #1 April 91E Education April 23 Nearby Colleges & Universities May71 Target Industry #2 May 21 Parks & Recreation June 41F Regional Partners June1 181 Summer Activities July 2IDid Youl Know? July 161 Housing Neighborhoods July 301 IVideo #2 August 1317 Target Industry #3 August 271 Nearby Amenities September 101 Shout Out to Local Industry Septmeber 241 ISchool DECA Program October 81 LHEDC is here to help October 221 ICivic Organizations November 517 Target Industry #4 November 19 Holiday Events December: 3IDid) You Know? December 171Video #3  60    61